Mon. Jul 22nd, 2024

BetMGM and Tottenham Hotspur announce a significant new partnership, which will prominently feature BetMGM’s branding on team training wear and during various football fixtures, while also engaging fans with unique experiences and rewards.

Short Summary:

  • BetMGM becomes the official betting partner of Tottenham Hotspur.
  • BetMGM’s logo to appear on the men’s and women’s training kits.
  • Partnership will include fan experiences, giveaways, and expanded brand visibility.

Complete News

In a notable development for both the sports betting and football communities, BetMGM has announced a new three-year partnership with the Premier League team, Tottenham Hotspur. This collaboration is expected to significantly enhance BetMGM’s visibility and influence in the UK and beyond, reinforcing its already strong position in the sports industry.

As part of the agreement, BetMGM will be branded prominently on Tottenham Hotspur’s men’s and women’s training kits. The BetMGM logo will feature during Premier League fixtures, as well as domestic cup and European competitions. This branding will also be visible on media backdrops, pitch-side LEDs at the Tottenham Hotspur Stadium, the largest club stadium in London, stadium big screens, and on IPTV systems.

Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, expressed his excitement about the partnership:

“We are delighted to announce this partnership with BetMGM. The Club and BetMGM’s values align exceptionally well through a competitive spirit, whilst also continuing to strive for greatness. BetMGM has demonstrated it is putting its customers first by continuously developing its product offerings to fans. Throughout this partnership, we are looking to help BetMGM further establish itself in the UK market, as well as enhancing customers’ knowledge around responsible gaming.”

The collaboration marks a significant milestone for BetMGM, especially as it comes on the heels of two other Premier League deals within a week. Sam Behar, UK Director of BetMGM, emphasized the strategic alignment with Tottenham Hotspur:

“We are very proud to launch this partnership with Spurs as their progressive spirit fully aligns with BetMGM’s ambitions. This is our third Premier League deal in just a week, and we look forward to kicking off this exciting season as we continue to grow BetMGM’s presence in the world of sports.”

Engaging Fans with Unique Experiences

One of the exciting aspects of the partnership is the development of unique experiences and rewards for Tottenham Hotspur fans. Both BetMGM and the club will work together to create exclusive giveaways and events, ensuring a more immersive and engaging experience for loyal supporters.

Additionally, this partnership aims to promote responsible gambling among the fans. As they strive to further their presence in the UK, BetMGM remains committed to educating users about safe betting practices, an initiative that aligns well with Tottenham Hotspur’s values.

A Strategic Move in the Sports Betting Industry

This new partnership represents the third English Premier League (EPL) collaboration for BetMGM and its parent company, LeoVegas Group, in just a single week. Previously, the group announced significant deals with Wolverhampton Wanderers and Newcastle United. Sam Behar highlighted the importance of these agreements:

“This partnership emphasizes our strategic focus on establishing a robust presence in the UK sports betting market. By aligning with high-profile football clubs, we are set to increase our brand recognition while providing top-notch betting experiences to football fans.”

For the LeoVegas Group, which operates BetMGM UK, this series of partnerships underscores a dedicated effort to amplify their focus on sports. The group has previously entered into various strategic partnerships, solidifying its standing as a key player in the online gaming and sports betting industries. For more information on the strategic moves by LeoVegas, visit GamblingNews.co.uk.

About LeoVegas Group

LeoVegas Group is a leading international iGaming company with a clear vision to create the world’s greatest iGaming experience. The Group offers online casino, live casino, and sports betting via nine brands in ten jurisdictions. Currently employing over 1,400 people across Europe, LeoVegas Group continues to innovate and grow rapidly. For more details about the group, visit www.leovegasgroup.com.

This article first appeared on GamblingNews.co.uk.

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