Mon. Jul 22nd, 2024

DAZN Bet, the betting arm of sports streaming giant DAZN, has joined the German Sports Betting Association (DSWV) as an associate member, marking a significant step towards enhancing the regulated sports betting environment in Germany.

Short Summary:

  • DAZN Bet becomes an associate member of the German Sports Betting Association (DSWV).
  • The move aims to modernise the German betting market with innovative digital providers.
  • DAZN Bet underscores its commitment to a safe, fair, and regulated betting environment.

Germany has witnessed a significant development in its sports betting sector with DAZN Bet, the betting segment of UK-based DAZN Group, joining the German Sports Betting Association (DSWV) as an associate member. The DSWV emphasised that this inclusion is a testament to its ongoing efforts to modernise and streamline the regulated German betting market by cooperating with innovative digital service providers.

Mathias Dahms, President of the DSWV, expressed his enthusiasm regarding the new membership, saying, “With DAZN Bet, we have another digital sports betting provider in the association that helps to ensure the standards for player protection in the German betting environment. We are delighted to welcome the team to the ranks of the DSWV.”

“With DAZN Bet, we have another digital sports betting provider in the association that helps to ensure the standards for player protection in the German betting environment. We are delighted to welcome the team to the ranks of the DSWV.” – Mathias Dahms, President of DSWV

Similarly, Daniel Berthold, Managing Director for Germany, Austria, the UK, and new markets at DAZN Bet, commented on the significance of this partnership. He said, “We are delighted to be a member of the German Sports Betting Association. This partnership underlines our commitment to a safe, fair, and regulated sports betting market in Germany.” He further added, “At DAZN Bet, we are committed to providing sports fans with a unique and comprehensive experience in a responsibly designed environment. Together with the DSWV, we will continue to promote high standards of player protection and drive innovation to ensure the satisfaction and safety of our users.”

“At DAZN Bet, we are committed to providing sports fans with a unique and comprehensive experience in a responsibly designed environment. Together with the DSWV, we will continue to promote high standards of player protection and drive innovation to ensure the satisfaction and safety of our users.” – Daniel Berthold, Managing Director at DAZN Bet

The DSWV has been vocal about the pressing issue of unlicensed gambling in Germany. The German gambling regulator Gemeinsamen Glücksspielbehörde der Länder (GGL) estimates in its 2023 report that illegal gambling constitutes about 4% of the gross gambling revenue (GGR) in Germany. While this figure may seem modest, the DSWV argues that the actual percentage might be closer to 50%, which would be among the highest in Europe. The DSWV urged the federal government in its call to review the current market conditions to mitigate this challenge.

The association has also been battling the issue on the advertising front. Federal Drug Commissioner Burkhard Blienert has proposed a ban on marketing gambling, alcohol, and tobacco products in public spaces, similar to regulations in Belgium and the Netherlands. Blienert stated, “The over-presence of large-format advertising for alcohol, tobacco and e-cigarettes at kiosks and petrol stations and for gambling on television is a major construction site for German consumer protection, youth, and health policy.”

“The over-presence of large-format advertising for alcohol, tobacco and e-cigarettes at kiosks and petrol stations and for gambling on television is a major construction site for German consumer protection, youth and health policy.” – Burkhard Blienert, Federal Drug Commissioner

In response, the DSWV pointed out that such stringent measures could inadvertently drive players towards unlicensed operators who lack stringent player protection measures. CDU politician Tobias Krull criticised the blanket ban approach, arguing, “If there is an advertising ban for legal offers, there is a considerable risk that unregulated gaming opportunities will be used more frequently without the appropriate support and protection mechanisms.”

“If there is an advertising ban for legal offers, there is a considerable risk that unregulated gaming opportunities will be used more frequently without the appropriate support and protection mechanisms.” – Tobias Krull, CDU politician

The DSWV’s alignment with DAZN Bet is part of a broader strategic initiative to foster a modern regulated betting environment. DAZN Bet has been rapidly expanding across Europe, entering the German market thanks to its collaboration with Pragmatic Solutions, which facilitated regulatory compliance and a swift market launch. This partnership leverages Pragmatic Solutions’ technological infrastructure, ensuring DAZN Bet can provide extensive self-regulation tools and advanced software to detect problem gambling behaviours.

Mark Kemp, CEO of DAZN Bet, highlighted the importance of this strategic expansion, stating, “Going live in another market further cements DAZN Bet’s strategy of establishing an integrated brand & advertising partnership between DAZN and DAZN Bet in DAZN’s major Global markets.”

“Going live in another market further cements DAZN Bet’s strategy of establishing an integrated brand & advertising partnership between DAZN and DAZN Bet in DAZN’s major Global markets.” – Mark Kemp, CEO of DAZN Bet

DAZN Bet’s German launch marks its fourth market entry in Europe within 13 months, building on its successes in the UK, Spain, and Italy. This entry signals DAZN Bet’s sustained commitment to establishing a foothold in regulated markets, merging sports media and betting to deliver innovative and integrated services to sports fans.

Earlier this year, DAZN Bet announced a collaboration with the Professional Fighters League (PFL) Europe, which includes brand exposure and the provision of tailored content for PFL fans. This partnership further underscores DAZN Bet’s strategy to blend sports media with betting to offer enhanced, immersive experiences.

The integration of DAZN Bet into the DSWV’s network also brings practical benefits to the German sports betting landscape. The DSWV can now leverage DAZN Bet’s expertise in utilising innovative digital formats that promise superior player protection and enjoyment. This sentiment was echoed by Mathias Dahms, who reiterated the association’s mission to integrate such advanced providers to set competitive standards and ensure a secure betting environment in Germany.

As the debate over unlicensed gambling and the impact of advertising in Germany highlighted by federal policymakers and national surveys continues, DAZN Bet’s entry is seen as a reinforcing beam supporting the regulated market structure. In this light, DAZN Bet, supported by technological partner Pragmatic Solutions, is in a strong position to advocate for higher standards in player safety and fair play. The recent report from Gemeinsamen Glücksspielbehörde der Länder reinforces the critical role of such members in dictating the strides toward improved regulatory frameworks.

On a final note, GamblingNews.co.uk has provided extensive coverage on the subject, detailing how digital providers like DAZN Bet are not just enhancing the betting experience but are also pivotal in lobbying for industry best practices and regulatory compliance.

For more detailed updates and insights into ongoing developments in the sports betting industry, visit the News section.

By admin

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