SOFTSWISS, a global technology company with over 15 years of experience in iGaming, has reported that Affilka by SOFTSWISS has seen its affiliate Gross Gaming Revenue (GGR) double in the first half of 2024.

Affilka by SOFTSWISS now supports over 375 brands, showcasing steady growth in the first half of 2024 compared to the corresponding period in 2023. An analysis of the product’s financial metrics shows that affiliate GGR has doubled during this timeframe.

Moreover, player deposits surged by 2.3 times, and affiliate payments exhibited nearly 60% year-on-year growth in the first half of 2024.

These improving metrics highlight the increasing impact of affiliate marketing, which is expected to gain even more traction as the iGaming sector evolves. Current trends in affiliate marketing include performance-based commissions, a growing emphasis on influencer partnerships, and the influence of AI. The high degree of customisation and user-friendliness of Affilka by SOFTSWISS, combined with its bespoke features and intuitive design, resonates well with users and enhances the experience for affiliates.

In the first half of 2024, over 65,000 new affiliate accounts were registered, accounting for nearly a quarter of all accounts on the platform. This figure represents a 50.9% increase compared to the first half of the previous year.

New player registrations saw a 77% rise in the first half of 2024 compared to the same period in 2023. In absolute terms, this metric exceeded 17.9 million during the analysed period. The number of unique clicks on referral links surpassed 965 million, remaining relatively unchanged from the same period the previous year.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented: “Recognising the vital role of affiliate marketing for success within the rapidly changing iGaming landscape, we put a lot of effort into offering exceptional service that meets our clients’ needs and anticipations. The current product performance reveals stable and continuous growth that underlines our dedication to innovation and enriching the user experience.”

The first half of the year brought remarkable recognition to the Affilka by SOFTSWISS team, as Asian gaming stakeholders acknowledged the company’s affiliate management software as the Best Affiliate Marketing Solution on the market.