Leading games provider BetGames has made its debut in the Netherlands with Circus.nl, maintaining its drive to provide the gateway to casino products for sports bettors in another regulated market.

The major operator brand can now offer a trio of BetGames’ most popular casino products: 6+ Poker, Bet on Poker, and Live Roulette.

The development brings together two renowned industry names, leveraging BetGames' cutting-edge content and a hugely prominent operator, providing engaging and unique new content for players.

The agreement comes as BetGames continues to strengthen its product portfolio with a host of new launches set for the increasing global player base that partnerships like this provide.

Andreas Koeberl, CEO at BetGames, commented: “We're extremely happy to make our debut in the Netherlands – one of Europe’s most lucrative markets – with a major name in the country.

“The partnership maintains our drive to provide our unique brand of entertainment that bridges the gap between recreational bettors and casino with a diverse collection of intuitive takes on the most popular casino games.

“Deals like this support our mission to be the go-to gateway between sports and games. We’re looking forward to seeing our content drive revenue on Circus.nl.”

Denis Wittebrood, Casino Operations Manager at Circus.nl, said: “BetGames' innovative take on classic poker games brings a unique opportunity for Dutch poker players to go up against the house, rather than against other poker players.

“What I love most is that every hand has visible odds and shows the likelihood of winning. Players can play the odds or trust their gut and enjoy every single hand dealt.

“Bringing BetGames' live offering to the Dutch market reinforces our leading position in content for slots, live casino and now also online poker.”