Leading games provider BetGames has launched Lucky Kicks, the latest addition to its ever-expanding product portfolio that bridges the gap between sports betting and casino through a penalty shootout experience featuring casino-style chip betting.

Lucky Kicks features real pre-recorded footage of penalties being taken, providing an immersive experience that replicates the exhilarating action of a shootout. With close to 5,000 penalties recorded, there is a new shootout played every 30 seconds, delivering fast-paced, engaging betting action.

The game tasks players with predicting how many penalties will be scored out of three, offering options to bet on either the correct sequence of scored or missed penalties, as well as an outright bet on the number of goals scored.

Bets are placed with casino chips, which can be spread across multiple outcomes, giving players more chances to win and emphasising BetGames’ commitment to fusing the sports betting and casino worlds.

Lucky Kicks can also be tailored to include partner branding, which will see an operator’s logo placed at the heart of the action in front of the goal, ensuring maximum visibility. The game highlights BetGames’ drive to supply bespoke experiences that amplify brand awareness and provide gripping gameplay.

Ian Catchick, Chief Product and Business Development Officer at BetGames, said: “BetGames consistently proves itself to be the go-to provider for unique, innovative gaming experiences that appeal to both sports bettors and casino enthusiasts.

“Lucky Kicks is our most recent creation which mirrors the anticipation and excitement of a penalty shootout. However, unlike elite-level shootouts, which happen rarely, this game provides a new shootout every 30 seconds with thousands of pre-recorded shots.

“Not only will it appeal to football fans, the chip-style betting will also generate interest from traditional casino players. Thanks to the opportunity for bespoke branding, the release will also be valuable to our operator partners that can deliver compelling gaming experiences while simultaneously enhancing brand exposure.”