Mon. Jul 22nd, 2024

Pragmatic Play expands its live casino offerings by partnering with OneCasino, enriching players’ experiences with diverse and localised game titles.

Short Summary:

  • Pragmatic Play’s live casino games are now available on OneCasino.
  • New titles include VIP Blackjack, Lucky 6 Roulette, and Dutch One Blackjack.
  • OneCasino benefits from Pragmatic Play’s customisable Smart Studio solution.

In a strategic move to broaden its live casino footprint, Pragmatic Play has partnered with OneCasino to integrate its top-tier live casino games into OneCasino’s platform. This collaboration sees titles such as VIP Blackjack, Lucky 6 Roulette, and the newly released Blackjack X joining the already robust portfolio available to OneCasino’s players. Specifically tailored titles like Dutch Roulette and Dutch One Blackjack are also part of this exciting enhancement.

Irina Cornides, Chief Operating Officer at Pragmatic Play, elaborated on the collaboration: “This partnership with OneCasino underscores Pragmatic Play’s dedication to extending the reach of its acclaimed live casino offerings to more players in crucial territories like the Netherlands. We are committed to delivering tailored gaming experiences that resonate with local players.”

“This collaboration with OneCasino highlights Pragmatic Play’s commitment to extending the reach of its award-winning live casino range to even more players in key markets such as the Netherlands, where we will continue to provide tailored gaming experiences,” stated Cornides.

The collaboration also leverages Pragmatic Play’s Smart Studio solution, a cutting-edge feature that allows casino operators to personalise the gaming experience by customising various elements within the live casino environment. This customisation can be achieved with minimal cost and across multiple games and tables, allowing OneCasino to create unique, branded experiences for its user base.

As noted by Mark Schram, CEO of OneCasino, “Teaming up with Pragmatic Play to launch its impressive array of live titles is a significant advancement for us. Our commitment to providing players with the highest quality gaming experiences is reflected in this collaboration. We eagerly anticipate introducing these games to our players.”

“Going live with Pragmatic Play’s outstanding selection of live titles marks an important step forward for us as we continue to provide our players with the best gaming experiences possible. We look forward to introducing these games to our players,” expressed Schram.

This latest deal builds on an already successful partnership between the two, with Pragmatic Play’s slot games already established as player favourites on the OneCasino platform. The enhanced collaboration comes at a time when Pragmatic Play is actively expanding its presence in the live casino segment across various global markets.

Further illustrating its strategic growth, Pragmatic Play has also recently extended agreements in other significant regions. For instance, in North America, the company has introduced its live casino games in Ontario through a partnership with bet365. This move, marking Pragmatic Play’s second deal in North America, included the launch of popular live titles such as Sweet Bonanza CandyLand and PowerUp Roulette for players in Ontario.

“Partnering with bet365 in Ontario is an exciting move for us at Pragmatic Play, as we continue to expand our reach in regulated markets across the world,” commented Cornides.

The cooperation with bet365 follows Pragmatic Play’s initial entry into the continent last November with NorthStar Gaming. This shift underscores the company’s ambition to explore what it describes as the “massive growth potential” of the North American market as more areas legalise online gambling.

Meanwhile, Pragmatic Play’s ties to Europe remain robust with a notable expansion in Belgium. The company extended its agreement with Napoleon Sports & Casino, introducing new custom-branded live roulette and blackjack tables. This partnership highlights Pragmatic Play’s dynamic capability to offer localised and branded gaming environments, enhancing the level of personalisation and immersion for the players.

“Expanding our partnership with Pragmatic Play was a natural next step following the popularity of its Slots on our platform. Adding the provider’s Live Casino vertical to our catalogue of games will help us acquire more players looking for revolutionary Live Casino gameplay and more traditional card games,” stated Nicolas Van Malderghem, Head of Casino at Napoleon.

The focus on bespoke gaming experiences is further reinforced by Pragmatic Play’s recent collaboration with Betsson Group, which has seen the creation of a dedicated live casino studio. This exclusive studio, designed to reflect Betsson’s brand identity, features a blend of premium blackjack and roulette tables.

“Our partnership with Betsson highlights the innovative potential of Pragmatic Play’s live casino solutions,” noted Cornides. “The dedicated studio incorporates popular features that enhance the player’s gaming engagement, such as multiplayer mode and chat functionalities.”

As Pragmatic Play continues to enhance its comprehensive gaming portfolio, it remains committed to innovation and localisation—essential factors driving its growth across various markets. From launching new slot titles to expanding its live casino offerings, Pragmatic Play demonstrates a clear strategy centred on delivering superior gaming experiences.

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