Mon. Jul 22nd, 2024

Inter Milan and Qatar Airways have announced an enhanced partnership, making Qatar Airways the new main training kit sponsor starting from the 2024/25 season.

Short Summary:

  • Qatar Airways becomes the main sponsor for Inter Milan’s training kit.
  • The partnership will generate €5 million annually for Inter Milan.
  • This deal extends Qatar Airways’ support for all Inter teams including women’s and youth sectors.

In a significant development for Inter Milan, the club has confirmed the extension of their partnership with Qatar Airways. The airline, already serving as Inter’s official airline partner, will now also be their main training kit sponsor starting from the 2024/25 season. Inter Milan Corporate CEO Alessandro Antonello and Qatar Airways CEO Badr Mohammed El-Meer expressed their mutual excitement about this strengthened alliance.

“We are thrilled to announce this upgraded partnership with Qatar Airways. It is a reflection of how successful our relationship was last season,” stated Antonello. “As our Official Main Training Kit Partner, Qatar Airways will now become an integral part of our club. It will accompany our players in every training session and enjoy global visibility during the team’s pre-match warm-ups.”

This new three-year agreement, as reported by GamblingNews.co.uk, will see Inter Milan pocket €5 million per season from the partnership. The association will involve Qatar Airways’ logo prominently displayed on all training attire and warm-up jerseys during various competitions, including Serie A, Coppa Italia, UEFA Champions League, and FIFA Club World Cup 2025™.

“As we commemorate our deepening alliance with Inter as the Official Main Training Kit Partner, it reflects the shared successes during our first season together,” said El-Meer. “We have witnessed the team achieve the status as the best team in Italy, while we also took the position of the World’s Best Airline this year.”

Beyond just the financial aspect, this deal signifies a holistic cooperation between the two giants. Apart from football, the agreement includes various business units within Qatar Airways’ existing arrangement, such as Hamad International Airport, Qatar Duty Free, Qatar Airways Privilege Club, and Qatar Airways Holidays. The collaboration further entails promoting ‘Visit Qatar’, the nation’s official tourism board, ensuring a comprehensive global outreach.

The prior season saw betting outlet LeoVegas as the sponsor for Inter’s training kits. However, with the new arrangements under the stewardship of Oaktree Capital, the new owners of Inter Milan, the focus has visibly shifted towards enhancing commercial partnerships. Antonello spearheaded this renewed commercial approach, emphasising the importance of maximising revenue through strategic sponsorships.

“We hope to build on this joint success together on the pitch and in the skies while remaining committed to uniting Inter fans,” El-Meer added, highlighting the shared goals and vision between the two entities.

Inter Milan continues to strive to establish itself as a commercial powerhouse in football. Since the departure of Pirelli in 2021, the club has witnessed numerous changes in its main shirt sponsorships. Brands like Socios.com, DigitalBits, and Paramount+ have briefly adorned the matchday kits over the past seasons. For the 2024/25 season, Betsson will step in as the main shirt sponsor, replacing Paramount+.

The new training kit, set to launch on 13 July 2024 alongside the pre-season preparations, will also feature BPER as the Official Training Kit Sleeve Partner and KONAMI retaining its position as the Training Kit Back Partner since July 2022. Qatar Airways’ involvement with Inter Milan extends to numerous activities, emphasising the airline’s commitment to supporting the team’s aspirations competitively. This includes facilitating travel for international fans to cheer their favourite team at the iconic San Siro Stadium and showcasing visibility through branded LED signage around the stadium.

Moreover, Qatar Airways remains dedicated to creating engaging fan activations that combine sports, arts, and design, thereby deepening their connection with the city of Milan and Inter fans globally. Conclusively, this partnership promises new horizons for both Inter Milan and Qatar Airways, reflecting the evolving dynamics of football sponsorships in the modern era.

“We hope to achieve new and exciting goals with Qatar Airways,” concluded Antonello, reflecting the optimistic outlook towards this expanded partnership.

For more updates on this exciting partnership and other industry news, visit GamblingNews.co.uk.

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