EvenBet Gaming publishes marketing e-book for online poker operators

EvenBet Gaming, a developer of online poker software and solutions, has published a new e-book titled Online Poker Room: Complete Marketing Guide on 15th July 2025. The resource is aimed at gaming operators looking to acquire and retain poker players and build more stable, scalable revenue streams.

The guide was produced by EvenBet’s executive team, including CEO Dmitry Starostenkov, Chief Customer Success Officer Ekaterina Nebogina, and Head of Product Marketing Julia Panina. It draws on the company’s experience supporting poker operations in more than 40 markets, some of which face challenges such as high player acquisition costs, complex payment systems and growing competition.

Key themes covered

The e-book addresses player segmentation, tournament strategy, bonus mechanics and feature integrations such as jackpots, dealer tips and cash drops. It explains how segmentation can help operators tailor messaging and promotions to different player types for more personalised campaigns, and how tournaments and bonuses can be used alongside live events or real-time incentives.

The guide also looks at community-building tools, such as club features, which EvenBet says can strengthen player loyalty and social engagement. Additionally, it highlights poker’s potential for cross-selling, stating that operators can convert up to 20% of poker players into sportsbook users and up to 15% into casino players.

Executive comment

Dmitry Starostenkov, CEO at EvenBet Gaming, said poker differs from other iGaming verticals due to its social and skill-based nature, along with its cross-promotion potential. He said operators often underestimate the effort required to market poker effectively, which prompted the company to compile its global experience into a single practical guide.

The release also notes that FusionPlay, a casino aggregation company developed by the team behind EvenBet Gaming, has rebranded and now operates under the name FlexPlay.

EvenBet Gaming is a Malta-licensed (MGA B2B licence) online poker and gaming platform developer, employing more than 200 staff across offices in Malta, the USA, Serbia, Armenia and Colombia. The company holds certifications including ISO 27001, iTech Labs, BMM Labs and GLI, and won the Poker Provider category at the EGR B2B Awards in 2024.