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Sports Betting

Flutter Entertainment extends gambling-awareness programme to all new FAI national teams

Flutter Entertainment is to fund an expanded gambling-awareness scheme covering every new Football Association of Ireland national side from September next year.

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Sports Betting

Altenar to power Multibet sportsbook in Brazil

Sportsbook technology provider Altenar has signed a deal with local operator RR Participações e Intermediações de Negócios to supply its platform for the Multibet brand in Brazil.

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Sports Betting

Altenar signs omnichannel sportsbook deal with IsibetPro in Italy

Sportsbook and iGaming software provider Altenar has agreed a partnership with Italian betting distributor IsibetPro Srl to expand its regulated market presence.

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Sports Betting

Pragmatic Play wins Brazil certification for sportsbook product

Pragmatic Play has secured full certification to offer its sportsbook solution to regulated operators in Brazil, following the country's introduction of a fixed-odds betting framework earlier this year.

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Sports Betting

Bettormetrics data shows sportsbooks diverging on NFL and NCAA trading strategies

New research from trading intelligence provider Bettormetrics reveals contrasting approaches among sportsbooks as they attempt to close the gap on market leaders DraftKings and FanDuel in NFL and NCAA football markets.

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Sports Betting

Abelson Sports and Kero Gaming strike Football Player Markets distribution deal

Abelson Sports has partnered with micro betting supplier Kero Gaming to integrate its Football Player Markets into Kero's distribution framework, giving operators access to player prop betting alongside micro markets.

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Sports Betting

Rise & Hustle taps Altenar for sportsbook launch in Nigeria

African tap-to-earn gaming operator Rise & Hustle has partnered with Altenar to introduce sports betting to its street-game platform in Nigeria.

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Sports Betting

Abelson Sports adds Ellipse to third-party partner network

Sports data provider Abelson Sports has signed a deal with Ellipse to broaden its betting market coverage in tennis, cricket, rugby and horse racing.

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Sports Betting

Hong Kong Jockey Club reports record HK$39.1bn community contribution as turnover rises

The Hong Kong Jockey Club has posted a 5% rise in total wagering and lottery turnover to HK$320.3 billion for FY2024/25, marking its 140th anniversary with record charitable donations and betting duty payments.

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Sports Betting

Altenar Deepens Soccer Player Props with Opta Data Integration

Sportsbook provider Altenar has integrated Stats Perform's Opta data to expand its soccer player props and launch a live match tracker.

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Sports Betting

Hub88 launches Pick'em88 sports betting product with Odds88 data

Hub88 has introduced its first Pick'Em betting feature, built with data from sister brand Odds88, aimed at widening player engagement through a simplified 50/50 wagering format.

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Sports Betting

Genius Sports Signs Exclusive Serie A Data and Streaming Deal Through 2029

Genius Sports has agreed an exclusive multi-year partnership with Lega Serie A to distribute official data and betting video streams from Italy's top football competitions to sportsbooks worldwide.

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Sports Betting

SIS extends Doncaster Greyhound Stadium rights deal to 2028

Sports Information Services has renewed its long-term partnership with the GBGB-licensed Doncaster Greyhound Stadium, securing coverage rights through to 2028.

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Sports Betting

Hong Kong Jockey Club reports 3% rise in racing turnover for 2024/25 season

The Hong Kong Jockey Club has confirmed that total wagering turnover for the 2024/25 racing season reached HK$138.85 billion, marking a return to growth after last season's decline.

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Sports Betting

Altenar Strikes Sportsbook Deal with Crypto Operator Gamblr

Sports betting supplier Altenar has agreed to provide its sportsbook platform to Gamblr Gaming, a crypto-first operator targeting VIP bettors.

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Sports Betting

SIS strikes exclusive deal with Betway for extra 49's draws in South Africa

Sports Information Services has agreed its first exclusive 49's live draw partnership, adding two extra daily draws for Betway in the South African market.

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Sports Betting

Royal Ascot World Pool turnover climbs 10% year-on-year

Commingled betting on Royal Ascot 2025 rose to HK$1,574.4 million across the five-day meeting, driven by a record second day, according to organisers.

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Sports Betting

SIS extends greyhound racing partnership with GRI through to 2028

Sports Information Services has agreed a three-year renewal with Greyhound Racing Ireland, expanding its broadcast of Irish greyhound events to global betting operators.

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Sports Betting

White Label Casinos launches sportsbook product for operator partners

White Label Casinos has added a sportsbook vertical to its platform, letting operators launch a betting product alongside their existing casino offering.

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Sports Betting

BetMakers signs deal with TPD for in-running racing odds

BetMakers Technology Group has partnered with Total Performance Data to distribute real-time, in-running horse racing odds to operators worldwide.

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Sports Betting

NFL and Genius Sports extend data and betting partnership through 2029

The NFL has agreed a multi-year extension and expansion of its technology partnership with Genius Sports, covering official data, betting streams and advertising.

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Sports Betting

TPD and SIS team up to expand in-running racing odds internationally

Total Performance Data and Sports Information Services have partnered to extend in-running betting odds to racecourses in Australia, South Africa and Germany.

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Sports Betting

TPD teams up with SIS to expand in-running racing odds internationally

Total Performance Data has partnered with Sports Information Services to extend its in-running betting feed to racecourses in Australia, South Africa and Germany.

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Sports Betting

Altenar Extends Starcasino Partnership with Dutch Market Launch

Sports betting and iGaming software provider Altenar has gone live in the Netherlands, expanding its long-running relationship with European operator Starcasino beyond their existing Belgian collaboration.

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Sports Betting

Altenar extends Starcasino tie-up into Dutch market

Sports betting and iGaming software provider Altenar has gone live in the Netherlands after expanding its long-running partnership with operator Starcasino beyond Belgium.

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Sports Betting

Veikkaus rolls out OpenBet sportsbook platform ahead of Finnish market reform

Finland's state-owned operator Veikkaus has gone live with a new sports betting platform and Managed Trading Services from OpenBet as it prepares for regulatory changes due in 2027.

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Sports Betting

William Hill Escapes Big Payout as Scheffler Denies McIlroy at USPGA

William Hill has said Scottie Scheffler's USPGA Championship win spared the bookmaker a potentially costly payout that a Rory McIlroy victory would have triggered.

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Sports Betting

Desert Diamond Casinos taps White Hat Gaming for Arizona PAM deal

The Tohono O'odham Nation-owned operator has signed a multi-year agreement with White Hat Gaming to power the relaunch of its mobile sportsbook, Bet Desert Diamond, across Arizona.

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Sports Betting

Galopin Des Champs named Horse of the Season again at Timeform Jumps Awards

Willie Mullins-trained Galopin Des Champs has retained both the Horse of the Season and Top Chaser titles at the second annual Timeform Jumps Awards, with British-trained novices The New Lion and Sir Gino also taking top honours.

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Sports Betting

Altenar adds in-play Bet Builders to MLB betting offering

Sportsbook provider Altenar has broadened its Major League Baseball content for the 2025 season, introducing live Bet Builders and a wider range of prop bets for US operator partners.

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Sports Betting

Fanatics, Hard Rock and bet365 narrow gap on DraftKings and FanDuel, says Bettormetrics

New trading data from Bettormetrics suggests three challenger sportsbooks are pulling away from Caesars and BetMGM as they chase the US market's dominant duopoly.

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Sports Betting

Carney's Liberals defy 12.5% odds in stunning Canadian election turnaround

Betting data from BetVictor Canada shows the Liberal Party overcame long odds to retain power, in a market swing linked to shifting political sentiment around US-Canada relations.

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Sports Betting

Abelson Sports adds nVenue to expand live micro-betting markets

Sports data provider Abelson Sports has partnered with betting technology supplier nVenue to bring AI-powered live micro-betting content to operators through its Football Player Markets solution.

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Sports Betting

Sha Tin draws record Mainland crowd as Ka Ying Rising headlines FWD Champions Day

The Hong Kong Jockey Club has reported one of its strongest FWD Champions Day meetings in years, with more than 46,000 attending Sha Tin on 27 April as Ka Ying Rising, Red Lion and Tastiera claimed Group 1 wins.

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Sports Betting

NCAA Extends Genius Sports Data Partnership to 2032

The NCAA and Genius Sports have agreed a long-term extension covering official data distribution to sportsbooks, an AI analytics platform and expanded integrity measures.

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Sports Betting

William Hill pays out seven figures after McIlroy's Masters triumph

William Hill has confirmed a seven-figure payout following Rory McIlroy's play-off victory at The Masters on Sunday, after a promotional offer left the bookmaker doubly exposed.

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Sports Betting

OpenBet to Supply Sportsbook Technology to Loterie Romande

Switzerland's French-speaking region lottery operator has signed a deal with OpenBet to overhaul its digital and retail betting platform.

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Sports Betting

Pragmatic Play Sports strikes UK and Ireland deal with QuinnBet

Pragmatic Play Sports has gone live with QuinnBet, supplying its sportsbook platform to the operator across the UK and Irish markets.

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Sports Betting

Abelson Sports rolls out full goalscorer markets for NWSL

Abelson Sports has become the first data supplier to offer complete goalscorer pricing coverage across the National Women's Soccer League season, the company announced on 19 March 2025.

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Sports Betting

Odds88 strikes data feed deal with Turbo Stars

Sports aggregation platform Odds88 has agreed a partnership with iGaming supplier Turbo Stars to supply customisable odds data feeds for its sportsbook.

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Sports Betting

Ex-Jockey Daryl Jacob Tips Galopin Des Champs for Historic Cheltenham Treble

Former National Hunt jockey Daryl Jacob has predicted that Galopin Des Champs will secure a third consecutive Gold Cup at this week's Cheltenham Festival, while also flagging a highly competitive Champion Hurdle field.

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Sports Betting

Ex-Jockey Daryl Jacob Tips Irish Trainers to Rule Cheltenham Festival Again

Former jockey Daryl Jacob has predicted Irish-trained horses will again dominate this year's Cheltenham Festival, according to an interview published by SportsBoom.

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Sports Betting

Pragmatic Play Sports adds greyhound racing to betting portfolio

Pragmatic Play Sports has launched greyhound racing coverage, adding more than 100,000 annual events from over 80 tracks worldwide to its sportsbook offering.

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Sports Betting

Altenar to power sportsbook for Czech operator MerkurXtip

Sportsbook technology provider Altenar has agreed a deal to supply its fully-managed sportsbook solution to Czech operator MerkurXtip, replacing the operator's existing betting product.

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Sports Betting

Saudi Cup betting turnover breaks into World Pool's all-time top five

The Hong Kong Jockey Club has reported record betting turnover on Saturday's G1 Saudi Cup, with the race entering the top five most wagered-on events since World Pool launched in 2019.

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Sports Betting

Altenar to supply sportsbook across Immense Group's casino brands

Altenar has signed a deal to power the sports betting offering of Immense Group, formerly Videoslots, across its portfolio of casino brands.

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Sports Betting

Altenar adds Bet Builder Boost to sportsbook product line

Sports betting technology supplier Altenar has introduced Bet Builder Boost, a feature that layers boosted odds onto its Bet Builder tool to help operators drive player engagement and retention.

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Sports Betting

SIS agrees long-term deal to upgrade Betfred's racing broadcast production

Sports Information Services has signed a new long-term agreement with Betfred to overhaul the bookmaker's in-house TV production from Media City UK, with all coverage moving to HD.

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Sports Betting

Pikkit Tracks Record $64m Handle on Super Bowl 59

Bet-tracking app Pikkit recorded its highest ever engagement during Super Bowl 59, with users across the US and Canada logging over 1.8 million picks and more than $64 million in handle.

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Sports Betting

Altenar tailors Bet Builder tool for Italy's regulated betting market

Sportsbook technology supplier Altenar has launched a version of its Bet Builder product adapted to comply with Italian betting regulations.

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Sports Betting

DraftKings tops sportsbook uptime rankings for NFL season

Analysis from Bettormetrics shows DraftKings recorded the highest market uptime among major US sportsbooks across the second half of the NFL season, with ESPN Bet trailing the field.

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Sports Betting

Altenar opens São Paulo office to deepen Brazil push

Sportsbook and iGaming software provider Altenar has registered a new entity in São Paulo, its second office in Latin America after Uruguay.

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Sports Betting

Aspinall Offers Emotional Menzies Advice After PDC World Masters Win

Nathan Aspinall reached the World Masters quarter-finals with a win over Cameron Menzies and later offered his beaten opponent guidance on handling emotions under pressure.

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Sports Betting

TradeArt rebrands as Odds88 with expanded sports betting toolkit

Sports aggregation platform TradeArt has relaunched under the name Odds88, offering operators a wider range of customisable odds and markets.

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Sports Betting

Altenar signs sportsbook deal with BetStarters for emerging markets push

Sportsbook and iGaming software provider Altenar has agreed a partnership with BetStarters to integrate its platform into the latter's white-label and turnkey offerings for operators in Africa, Asia and South America.

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Sports Betting

Hong Kong Jockey Club posts record £47.8m in overseas turnover at HKIR

The Hong Kong Jockey Club has reported a record HK$473.8 million (approximately £47.8m) in overseas commingled turnover from the 2024 LONGINES Hong Kong International Races, held on Sunday 8 December.

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Sports Betting

Pragmatic Play Expands Sportsbook with Football Player Markets

Pragmatic Play has broadened its sportsbook offering by introducing football player-specific betting markets, giving operators and bettors more granular wagering options.

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Sports Betting

BoyleSports Study Reveals Premier League Attendance Gaps Despite Sold-Out Claims

A new BoyleSports analysis of Premier League attendance data shows that while most clubs report sold-out fixtures, actual crowd figures reveal notable gaps between reported sales and seats filled.

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Sports Betting

HKJC brings all 12 Hong Kong Group 1 races into World Pool for 2024/25

The Hong Kong Jockey Club has confirmed that all 12 of its Group 1 races this season, starting with December's Longines Hong Kong International Races, will be run under the World Pool banner for the first time.

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Sports Betting

Digital Sports Tech enters US sweepstakes market with Rebet deal

Digital Sports Tech has agreed a partnership with US social sportsbook Rebet to supply its player props and bet builder technology for the new Prop City product.

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Sports Betting

World Pool betting hits record £48m as British Champions Day joins global card

A composite race card spanning Australia and the UK produced record World Pool turnover of £48 million, with Ascot's British Champions Day races contributing more than £19 million of the total.

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Sports Betting

HKJC's World Pool tops £50m in returns to British and Irish racing

The Hong Kong Jockey Club's global commingling initiative has generated more than £50 million for British and Irish racecourses since launching at Royal Ascot in 2019.

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Sports Betting

BandBet Taps OpenBet for Brazilian Sports Betting and iGaming Launch

OpenBet has been chosen to power BandBet, a new betting and gaming brand launched in Brazil by Bell Ventures Digital under a licence from media group Band.

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Sports Betting

Altenar broadens baseball betting markets with Swish Analytics deal

Sportsbook supplier Altenar has extended its partnership with US sports data firm Swish Analytics to add micro-betting and fast markets to its MLB offering.

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Sports Betting

Star Sports to Lift Prize Money by 20% at Star Pelaw Greyhound Track

Star Sports will boost prize funds across all graded races at its Star Pelaw track in County Durham and add extra fixtures as part of the venue's full transfer to the bookmaker.

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Sports Betting

Star Pelaw to broadcast media meetings via SIS after Star Sports takeover

Star Sports has confirmed that Star Pelaw, the greyhound track it recently acquired in County Durham, will switch its media rights from ARC to SIS ahead of future race meetings.

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Sports Betting

OpenBet to Power Sports Betting Platform for Brazil's Grupo Silvio Santos

Betting technology provider OpenBet has signed a long-term deal to supply its full betting ecosystem to Todos Querem Jogar, the sports betting venture of Brazilian conglomerate Grupo Silvio Santos.

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Sports Betting

Pragmatic Play Sportsbook launches in UK through DAZN Bet

Pragmatic Play has brought its sportsbook product to the UK market for the first time, going live via operator DAZN Bet.

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Sports Betting

Hong Kong Jockey Club posts record HK$40.1 billion community contribution despite wagering slump

The Hong Kong Jockey Club has reported a record HK$40.1 billion (£3.9 billion) in tax and charitable contributions for the 2023/24 financial year, even as local racing turnover fell amid economic headwinds and rising illegal gambling competition.

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Sports Betting

New partnership for DAZN Bet with Greentube and Capecod

Capecod, a provider and aggregator of the Greentube GmbH Group, the Digital Gaming and Entertainment division of NOVOMATIC, is pleased to announce a new partnership with operator D

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Sports Betting

Brazil Records 113 Licence Submissions as Application Window Closes

Bookmakers that missed the deadline can still apply for a licence but will miss out on the market’s opening.

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