Marketing & Affiliates
Affiliate Leaders Summit set for 30 September 2026
SBC has confirmed the date for its Affiliate Leaders Summit, which will explore how regulation and technology are reshaping affiliate marketing strategy.
Marketing & Affiliates
RSSAcquisition, affiliates, brands and advertising.
Marketing & Affiliates
Blueprint Gaming Rebrands Engagement Suite as Blueprint Retain, Rank Group Live with Chained Bonusing
Blueprint Gaming has consolidated its operator engagement tools under the new Blueprint Retain brand, with The Rank Group among the operators now live with its Chained Bonusing feature.
Marketing & Affiliates
Playson expands Ontario presence via High Flyer Casino deal
Slots supplier Playson has agreed a content partnership with Ontario operator High Flyer Casino, adding several of its Hold and Win titles to the site's game library.
Marketing & Affiliates
EvenBet Gaming report names regulation top industry concern for 2026
A new EvenBet Gaming survey of more than 700 iGaming professionals finds regulatory pressure and competition remain the sector's biggest challenges, while marketing has overtaken expansion as the top strategic priority.
Marketing & Affiliates
Wicked Games strikes distribution deal with Elantil
Studio's slots and live casino portfolio to be made available to operators through Elantil's iGaming marketplace.
Marketing & Affiliates
Blueprint Gaming rebrands promotional suite as Blueprint Retain, debuts with Rank Group
Blueprint Gaming has relaunched its operator engagement tools under the Blueprint Retain name, with The Rank Group becoming the first operator to deploy its Chained Bonusing feature.
Marketing & Affiliates
3 Oaks Gaming strikes UK supply deal with DAZN Bet
Slot content distributor 3 Oaks Gaming has agreed a partnership with DAZN Bet, giving the operator's UK customers access to its game portfolio.
Marketing & Affiliates
Relax Gaming strikes Admiral.ch deal to grow Swiss presence
Relax Gaming has partnered with Admiral.ch, adding its proprietary and aggregated game content to the newly regulated Swiss online casino operated by Casino ADMIRAL Mendrisio.
Marketing & Affiliates
William Hill names 15-book longlist for Sports Book of the Year 2025
William Hill has revealed the longlist for its 2025 Sports Book of the Year Award, with titles from Jimmy Anderson, Pippa York, Jonathan Wilson and Donald McRae among those in contention.
Marketing & Affiliates
BOYLE Sports renews Spotlight Sports Group tie-up after Smart View racecard success
BOYLE Sports has extended its partnership with Spotlight Sports Group following a strong performance from the operator's revamped Smart View racecards.
Marketing & Affiliates
XCLSV named exclusive iGaming partner for Bullseye Event Group's VIP tailgates
Marketing agency XCLSV has struck a partnership with Bullseye Event Group making it the sole brand permitted to promote sports betting and iGaming at Bullseye's premium tailgating events.
Marketing & Affiliates
Relax Gaming content goes live with bet365 in Italy
Relax Gaming has partnered with bet365 to bring its proprietary and aggregated casino content to the operator's Italian platform bet365.it.
Marketing & Affiliates
BetWright becomes Norwich City principal partner in shorts sponsorship deal
East Anglia-based betting brand BetWright has signed a Principal Partner agreement with Championship club Norwich City, taking the men's back-of-shorts sponsorship for the 2025/26 season.
Marketing & Affiliates
Yggdrasil expands Dutch presence with Goldrun Casino tie-up
Yggdrasil has gone live with Netherlands-facing operator Goldrun Casino, adding more than 40 of its games to the brand's offering.
Marketing & Affiliates
Hub88 signs global distribution deal with Konquer
Aggregator platform Hub88 will distribute instant-win and table-game studio Konquer's content to its worldwide operator network as the North American supplier looks to expand beyond its home market.
Marketing & Affiliates
Betano Backs Legends Charity Game Ahead of SBC Summit in Lisbon
Kaizen Gaming's Betano has joined as Supporting Charity Partner of the Legends Charity Game, a football fixture featuring retired stars set for Lisbon's Estádio José Alvalade on 15 September.
Marketing & Affiliates
Hub88 adds Colossus Bets tote products to aggregator platform
Hub88 has partnered with pool betting specialist Colossus Bets to bring tote-style sports and racing pools, including cash out and crowdbetting features, to its operator network.
Marketing & Affiliates
Thunderkick agrees content deal with Ontario operator Betty
Stockholm-based slots studio Thunderkick has signed a supply agreement with Ontario online casino Betty, expanding its footprint in the Canadian province.
Marketing & Affiliates
3 Oaks Gaming enters Dutch market via Starcasino tie-up
iGaming content distributor 3 Oaks Gaming has expanded into the Netherlands after agreeing a supply deal with regulated operator Starcasino.
Marketing & Affiliates
Eeze Teams Up With SpinOro to Expand International Reach
Casino supplier Eeze has struck a partnership with aggregator SpinOro to distribute its live dealer content and forthcoming slots portfolio across Latin America and Europe.
Marketing & Affiliates
Hub88 adds ENJOY content in latest supplier tie-up
Aggregator Hub88 has struck a partnership with live casino and slots studio ENJOY, bringing the developer's full portfolio onto its platform for distribution to operators worldwide.
Marketing & Affiliates
Hub88 adds ENJOY content in live casino and slots deal
Aggregator Hub88 has signed a partnership with live casino and slots developer ENJOY to bring the studio's full content portfolio to its global operator network.
Marketing & Affiliates
BetMakers teams up with OtherLevels for personalised racing bet prompts
BetMakers Technology Group has partnered with customer engagement specialist OtherLevels to bring behaviour-based bet recommendations to its global network of racing operators.
Marketing & Affiliates
BetMakers teams up with OtherLevels on personalised racing bet prompts
BetMakers Technology Group has partnered with customer engagement specialist OtherLevels to bring behaviour-based bet recommendations to its racing wagering operators worldwide.
Marketing & Affiliates
Thunderkick strikes deal with E-Play24 in Italian push
Swedish slots studio Thunderkick has agreed a content partnership with Italian operator E-Play24, adding to a string of deals it has struck in the market since the start of the year.
Marketing & Affiliates
Thunderkick strikes deal with Italy's E-Play24
Swedish slots studio Thunderkick has agreed a content partnership with Italian operator E-Play24, extending its recent run of deals in the market.
Marketing & Affiliates
Genius Sports strikes data and BetVision deal with Brazil's Todos Querem Jogar
Genius Sports has agreed a partnership to supply official sports data and its BetVision product to Todos Querem Jogar's sportsbook brands in Brazil.
Marketing & Affiliates
Playson expands Ontario presence via Casino Time deal
Slot supplier Playson has partnered with Ontario operator Casino Time, adding its Hold and Win game portfolio to the operator's online offering.
Marketing & Affiliates
SIS extends Hollywoodbets deal to add live Numbers products in Africa
SIS has agreed a long-term deal to supply its 39's and Fast 15's live draws to South African operator Hollywoodbets, building on their existing partnership.
Marketing & Affiliates
Yggdrasil expands German presence through NOVOLINE partnership
Yggdrasil has agreed a content deal with German operator NOVOLINE.DE, its latest move to strengthen its footprint in regulated European markets.
Marketing & Affiliates
Push Gaming strikes second Swiss deal with Grand Casino Baden
Push Gaming has partnered with Grand Casino Baden to bring its slots portfolio to the operator's jackpots.ch platform, marking the supplier's second tie-up in the regulated Swiss market.
Marketing & Affiliates
BetGames strikes Betsul deal to boost Brazil presence
Games supplier BetGames has partnered with Brazilian operator Betsul as it looks to grow its footprint in the country's newly regulated betting market.
Marketing & Affiliates
Spotlight Sports Group strikes Turkish racing content deal with Liderform
Racing Post owner Spotlight Sports Group has partnered with Turkish racing platform Liderform to supply US racing content to the country's audience.
Marketing & Affiliates
Yggdrasil Expands Italian Presence Through bet365 Deal
Yggdrasil Gaming has struck a partnership with bet365 to bring its full slot portfolio to the operator's Italian customers.
Marketing & Affiliates
3 Oaks Gaming strikes content deal with Portugal's Lebull.pt
iGaming content distributor 3 Oaks Gaming has agreed a partnership with Portuguese operator Lebull.pt, adding to its presence in the country's regulated market.
Marketing & Affiliates
Yggdrasil expands Bulgarian footprint through Everbet tie-up
Yggdrasil has partnered with Bulgarian operator Everbet to bring more than 20 of its slot titles to the operator's local player base.
Marketing & Affiliates
Relax Gaming strikes content distribution deal with Lottomart
Relax Gaming has signed a content partnership with UK operator Lottomart, adding its slot titles to the platform alongside future releases.
Marketing & Affiliates
Playson strikes aggregation deal with Salsa Technology for Brazil push
Slots supplier Playson has agreed a partnership with aggregator Salsa Technology to widen distribution of its games among operators in Brazil's regulated market.
Marketing & Affiliates
3 Oaks Gaming content goes live with Romania's Don.ro
3 Oaks Gaming has agreed a content deal with Soft2Bet-operated Don.ro, adding its slot portfolio to the Romanian brand's casino offering.
Marketing & Affiliates
Greentube makes Moldovan debut via National Lottery deal
NOVOMATIC's digital division Greentube has entered the Moldovan market through a partnership with the state-owned National Lottery of Moldova.
Marketing & Affiliates
BetGames extends Dutch footprint with Betnation.nl deal
Live dealer betting games supplier BetGames has agreed a content partnership with Dutch operator Betnation, adding to its presence in the regulated Netherlands market.
Marketing & Affiliates
Evoplay enters Ontario market via Rivalry tie-up
Game developer Evoplay has gone live in Ontario for the first time, launching a slate of slots titles through a new partnership with operator Rivalry.
Marketing & Affiliates
RubyPlay expands US footprint with Delaware launch via Rush Street Interactive
B2B slots studio RubyPlay has gone live in Delaware through an extended partnership with Rush Street Interactive, marking its second US state after New Jersey.
Marketing & Affiliates
FDJ United Extends Boxing Tie-Up with Queensberry Promotions
FDJ United, owner of Unibet and 32Red, has renewed its long-running sponsorship deal with Frank Warren's Queensberry Promotions, bringing back the 'Unibet Lowdown' digital series for the upcoming boxing season.
Marketing & Affiliates
The Pools launches ‘True Originals’ ad campaign across TV and social media
The Pools, formerly The Football Pools, has released a new video advertising campaign called ‘True Originals’ as part of its ongoing rebrand, running on non-linear TV, YouTube and social media in the UK.
Marketing & Affiliates
Wazdan reports strong GGR uplift as Multidrop promotion expands to 16 markets
Wazdan says its Multidrop network promotion is delivering an average GGR uplift of 65.09% for operators as the campaign extends across 16 regulated markets including the UK, Italy and Ontario.
Marketing & Affiliates
Yggdrasil content goes live on ALL IN Platform
Yggdrasil has struck a new distribution deal with ALL IN Platform, making its full games catalogue available to operators using the 360° platform.
Marketing & Affiliates
BetWright launches crossbar challenge for Leyton Orient fans
BetWright, the stadium naming rights partner of Leyton Orient, has introduced a matchday crossbar challenge offering fans the chance to win up to £25,000.
Marketing & Affiliates
Yggdrasil brings Jogo Global into YGG Masters as first fast-game partner
Yggdrasil has signed Jogo Global to its YGG Masters programme, marking the first time a fast-game specialist has joined the partnership scheme.
Marketing & Affiliates
Study finds US sportsbooks failing to personalise marketing despite rich betting data
OtherLevels research into four leading US sportsbooks reveals a wide gap between customer betting behaviour and the personalisation of marketing messages, pointing to a missed engagement opportunity for operators.
Marketing & Affiliates
3 Oaks Gaming strikes platform deal with Cactus Gaming for LatAm push
Slot content distributor 3 Oaks Gaming has agreed a partnership with Cactus Gaming to bring its portfolio to operators across Latin America, including Brazil.
Marketing & Affiliates
Yggdrasil signs DEGEN Studios to YGG Masters programme
Yggdrasil has expanded its YGG Masters roster by adding DEGEN Studios, a new slot supplier focused on high-volatility, innovative titles.
Marketing & Affiliates
Realistic Games strikes UK content deal with LiveScore Bet and Virgin Bet
Slot supplier Realistic Games has agreed a content partnership with LiveScore Bet and Virgin Bet, bringing more than 20 titles to the operators' UK sites.
Marketing & Affiliates
BetGames expands into Dutch market with Bingoal.nl tie-up
Live dealer betting games supplier BetGames has agreed a content partnership with Dutch operator Bingoal.nl, adding four titles to its regulated Netherlands offering.
Marketing & Affiliates
RubyPlay content goes live on Hard Rock Bet Casino in New Jersey
B2B slots studio RubyPlay has signed a content distribution deal with Hard Rock Bet Casino, adding its games to the New Jersey platform as part of its US expansion.
Marketing & Affiliates
3 Oaks Gaming content goes live with WINBET in Romania
Slot supplier 3 Oaks Gaming has agreed a content deal with Romanian operator WINBET, adding its portfolio to the Winbet.ro platform.
Marketing & Affiliates
Push Gaming expands Baltic presence through OlyBet tie-up
Push Gaming has struck a commercial partnership with OlyBet to bring its slot portfolio to players in Latvia and Estonia.
Marketing & Affiliates
R. Franco Digital extends Peru reach with LaFija.com tie-up
Spanish supplier R. Franco Digital has agreed a content deal with Peruvian operator LaFija.com, building on its earlier entry into the market.
Marketing & Affiliates
Relax Gaming adds Playnetic to Powered By Relax content programme
Relax Gaming has signed a Powered By Relax deal with B2B supplier Playnetic, giving operators on its aggregation platform access to Playnetic's slot portfolio.
Marketing & Affiliates
Yggdrasil strikes deal with Lebanon's sole licensed operator BetArabia
Yggdrasil has agreed a content partnership with BetArabia, the only licensed online casino operator in Lebanon, marking the supplier's entry into the country.
Marketing & Affiliates
Altenar extends Isle of Man Marathon sponsorship to 2027
Sportsbook provider Altenar has renewed its backing for the Isle of Man Marathon and Half Marathon for a further three years as part of its wider community sports strategy.
Marketing & Affiliates
EvenBet Gaming publishes marketing e-book for online poker operators
EvenBet Gaming has released a marketing guide aimed at helping online poker operators improve player acquisition and retention.
Marketing & Affiliates
Pragmatic Play strikes SPIN deal to grow Latin American presence
Pragmatic Play has agreed a content partnership with operator SPIN, adding slots, live casino and virtual sports titles as it continues its push into Latin America.
Marketing & Affiliates
Codere Online becomes main sponsor of Rayadas in Liga MX Femenil
Codere Online has expanded its ties with Club de Futbol Monterrey, taking on the main sponsorship of the women's team Rayadas ahead of the 2025-2026 season.
Marketing & Affiliates
3 Oaks Gaming content goes live with StarVegas in Italy
Slot distributor 3 Oaks Gaming has partnered with Greentube-powered operator StarVegas to expand its presence in Italy's regulated online casino market.
Marketing & Affiliates
Codere Climbs Spain's Brand Finance Rankings to 77th Place
Codere Online has moved up eight places in Brand Finance's list of Spain's most valuable brands, remaining the only gambling operator to feature on the list.
Marketing & Affiliates
Evoplay enters Peruvian lottery market via Loterías Torito deal
Game studio Evoplay has agreed a partnership with Peruvian lottery operator Loterías Torito to supply a portfolio of instant win games, marking its first move into the lottery vertical.
Marketing & Affiliates
Playson unveils €10m Non-Stop Drops and Races promotion
Playson has launched its largest network promotion to date, a year-long €10,000,000 campaign running from July 2025 to June 2026 that introduces a new CashDays X-treme tournament mechanic.
Marketing & Affiliates
beBettor widens EveryMatrix tie-up to roll out WealthScore across UK operators
Data analytics firm beBettor has extended its partnership with iGaming supplier EveryMatrix, allowing WealthScore to be offered to EveryMatrix's UK-licensed operator clients via a single API integration.
Marketing & Affiliates
Thunderkick strikes MaxBet deal to expand Romanian footprint
Independent slots studio Thunderkick has agreed a content partnership with Romanian operator MaxBet, adding to its growing presence across European markets.
Marketing & Affiliates
RubyPlay Content Goes Live with BetMGM in New Jersey
B2B games studio RubyPlay has launched a portfolio of slot titles with BetMGM in New Jersey as part of a long-term North American partnership announced on 25 June 2025.
Marketing & Affiliates
3 Oaks Gaming content joins EGT Digital's Gaming Aggregator
3 Oaks Gaming has signed a content distribution deal with EGT Digital, adding its slots portfolio to the latter's aggregation platform.
Marketing & Affiliates
Island Luck taps OtherLevels for personalised NFL betting content
Bahamas-based operator Island Luck has partnered with OtherLevels to deliver personalised pre-match and in-play content to sportsbook customers ahead of the 2025-26 NFL season.
Marketing & Affiliates
Wazdan content goes live with Romanian operator VivaBet
Game studio Wazdan has agreed a content deal with Romanian operator VivaBet, adding more than 120 titles to the platform.
Marketing & Affiliates
Xtremepush partners with Pragmatic Solutions to bolster PAM platform's CRM offering
Xtremepush has agreed a partnership to integrate its CRM and loyalty marketing technology into Pragmatic Solutions' Player Account Management platform, giving operator clients access to AI-driven engagement and gamification tools.
Marketing & Affiliates
RubyPlay expands BetFlag content deal with 40-plus title launch
B2B slot studio RubyPlay has gone live with more than 40 games on BetFlag, deepening its ties with Italy's Lottomatica Group.
Marketing & Affiliates
Hub88 signs distribution deal with Victory Ark Gaming
Aggregator Hub88 has struck a partnership with casino content studio Victory Ark Gaming to help the provider expand beyond its established Asian markets.
Marketing & Affiliates
Thunderkick games join Elantil B2B marketplace
Independent slots studio Thunderkick has struck a deal to distribute its game portfolio through Elantil's iGaming marketplace, expanding its reach across operator networks in Europe and Latin America.
Marketing & Affiliates
BetGoodwin adopts beBettor Wealth Scores for player segmentation
UK operator BetGoodwin has partnered with data analytics firm beBettor to segment customers by financial capacity and sharpen its CRM personalisation.
Marketing & Affiliates
Agreegain adds Platipus content in new distribution partnership
Casino solutions provider Agreegain has signed a deal with Platipus that will bring the EU-based studio's 150-strong slot and table game catalogue to Agreegain's operator partners via API.
Marketing & Affiliates
Relax Gaming expands Italian footprint with Sportbet.it deal
Relax Gaming has agreed a content partnership with Italian operator Sportbet.it, adding its game portfolio to the operator's casino platform.
Marketing & Affiliates
Xtremepush teams up with IGT PlaySports on omnichannel player engagement
Xtremepush has partnered with IGT PlaySports to give sports betting operators a unified view of player data across retail and digital channels.
Marketing & Affiliates
Evoplay Expands Bulgarian Footprint with Palms Bet Deal
Game studio Evoplay has partnered with Bulgarian operator Palms Bet, bringing 32 of its titles to the brand's online casino.
Marketing & Affiliates
Evoplay launches nine-month Big Adventures tournament with €2.5m prize pool
Game studio Evoplay has kicked off a lengthy network campaign running to February 2026, offering operators a rotating mix of tournaments, prize drops and giveaways.
Marketing & Affiliates
Evoplay launches nine-month Big Adventures tournament worth €2.5m
Evoplay has kicked off a network-wide promotional campaign running from June 2025 to February 2026, offering operators a €2.5m prize pool across monthly tournaments and bonus events.
Marketing & Affiliates
Playson expands Brazil footprint via Cactus Gaming tie-up
Playson has struck a partnership with sports betting and gaming platform provider Cactus Gaming to widen its distribution across Brazil and the broader LatAm region.
Marketing & Affiliates
Star Sports named sponsor of Sandown's Brigadier Gerard Evening
Independent bookmaker Star Sports has agreed to sponsor all six races at Sandown Park's Brigadier Gerard Evening on 29 May, including two Group 3 contests.
Marketing & Affiliates
Relax Gaming signs TaDa Gaming as new Powered By Relax content partner
Relax Gaming has added TaDa Gaming to its Powered By Relax programme, giving operators access to the studio's slots, crash games, table games, bingo and fishing-shooting titles.
Marketing & Affiliates
beBettor teams up with Optimove to boost player segmentation
Data analytics provider beBettor has partnered with Optimove to give the CRM platform's UK clients access to real-time player wealth scoring for more targeted marketing.
Marketing & Affiliates
OtherLevels study finds US sportsbook push notifications largely miss the mark on personalisation
A new case study from OtherLevels finds that the vast majority of sportsbook app messages sent to bettors fail to reflect their actual betting activity or sport preferences.
Marketing & Affiliates
Codere Online unveils Monterrey shirt sponsorship for FIFA Club World Cup 2025
Codere Online has become the official front-of-shirt sponsor for Mexican club Monterrey at the 2025 FIFA Club World Cup, marking the launch of a commemorative kit for the club's 80th anniversary.
Marketing & Affiliates
R. Franco Digital expands Portuguese footprint with Lebull.pt deal
Spanish gaming supplier R. Franco Digital has signed a content agreement with Portuguese operator Lebull.pt, adding a selection of its slot titles to the platform.
Marketing & Affiliates
Hong Kong Jockey Club unveils plan to build global sports entertainment brand
The Hong Kong Jockey Club has announced a strategic partnership with XIX Entertainment as part of a push to reposition itself as a global sports entertainment brand, starting with a collaboration involving pop group Now United.
Marketing & Affiliates
White Hat Studios moves into US land-based casinos via Gaming Arts tie-up
White Hat Studios has agreed a distribution partnership with Gaming Arts that brings its iGaming content to US casino floors while pushing Gaming Arts titles online.
Marketing & Affiliates
3 Oaks Gaming content goes live with AdmiralBet in Italy
Slot distributor 3 Oaks Gaming has expanded its presence in Italy's regulated market through a new content deal with casino operator AdmiralBet.
Marketing & Affiliates
Square in the Air Rises to 75th in PRWeek Top 150
Betting and gaming marketing agency Square in the Air has climbed eight places in PRWeek's UK agency rankings, marking its eighth consecutive year on the list.
Marketing & Affiliates
Elis James rejoins judging panel for William Hill Sports Book of the Year 2025
William Hill has confirmed comedian and broadcaster Elis James will return to the judging panel for the 37th William Hill Sports Book of the Year Award, alongside six other panellists.
Marketing & Affiliates
Hub88 adds G.Games' catalogue to aggregation platform
Aggregator Hub88 has struck a content deal with studio G.Games, bringing more than 200 slot, scratch, table and crash titles to its operator network ahead of a planned multiplayer launch.
Marketing & Affiliates
Evoplay teams up with Hrvatska Lutrija to enter Croatian market
Game studio Evoplay has partnered with Croatia's state lottery operator Hrvatska Lutrija to launch content on its Cro Casino brand.
Marketing & Affiliates
Star Sports becomes new sponsor of George Boughey's Newmarket yard
Bookmaker Star Sports has agreed a sponsorship deal with Classic-winning Flat trainer George Boughey, adding him to a stable of racing ambassadors that includes jockeys Harry Skelton and Davy Russell.
Marketing & Affiliates
Greentube extends Italian reach through Betfair content deal
Greentube has agreed a content partnership with Betfair, part of Flutter Entertainment, distributing a selection of its slot titles to Italian players via its Capecod aggregation platform.
Marketing & Affiliates
Greentube strikes South Africa content deal with Supabets
NOVOMATIC's digital gaming arm has partnered with sports betting operator Supabets to bring its casino portfolio to South African players via the Greentube Mynt platform.
Marketing & Affiliates
Betway signs sports data deal with Abelson Sports
Betway has partnered with sports data provider Abelson Sports to integrate live broadcast listings into its betting apps.
Marketing & Affiliates
Xtremepush teams up with RPM to expand reach of CRM platform
CRM and loyalty marketing provider Xtremepush has signed a partnership with betting and gaming consultancy RPM aimed at connecting its technology with a wider range of operators.
Marketing & Affiliates
Rangers goalkeeper backs Team Talk mental health scheme as logo takes shirt spot for Europa League tie
Liam Kelly has praised Rangers Charity Foundation's Team Talk programme after Unibet handed over its front-of-shirt sponsorship space for the club's Europa League quarter-final against Athletic Club.
Marketing & Affiliates
Playson Expands Croatian Footprint with Hrvatska Lutrija Partnership
Playson has launched its content with Croatia's national lottery operator Hrvatska Lutrija, integrating via the Bragg Hub aggregation platform.
Marketing & Affiliates
Spotlight Sports Group brings Smart View racecards to Ascot
Spotlight Sports Group has partnered with Ascot Racecourse to roll out its Smart View racecard technology across the venue, following a debut at the Howden Christmas Racing Weekend in December.
Marketing & Affiliates
William Hill offers Masters money-back bet should McIlroy land Green Jacket
William Hill has launched a Money Back as a Free Bet promotion worth up to £50 for punters backing Rory McIlroy to win The Masters this week.
Marketing & Affiliates
Hub88 signs content distribution deal with Slotmill
Aggregator platform Hub88 has agreed to distribute Slotmill's full slot portfolio to its operator network via a single API integration.
Marketing & Affiliates
Thunderkick extends Italian footprint with Domusbet partnership
Swedish slots studio Thunderkick has struck a content deal with Italian operator Domusbet, deepening its presence in the market.
Marketing & Affiliates
Playson expands in Latvia with Fenikss tie-up
Playson has launched its slots portfolio with Latvian operator Fenikss, integrated via Relax Gaming's aggregation platform.
Marketing & Affiliates
Spotlight Sports Group widens FDJ UNITED tie-up to cover 32Red
Spotlight Sports Group has extended its content partnership with FDJ UNITED, bringing its raceday content and Smart View racecards to the revamped 32Red sportsbook.
Marketing & Affiliates
Greentube enters South African market via Goldrush deal
Greentube has agreed a partnership with South African operator Goldrush to bring its casino games portfolio to the country for the first time.
Marketing & Affiliates
R. Franco Digital targets Brazil with BiS SiGMA Americas showcase
Spanish iGaming supplier R. Franco Digital will present its IRIS platform and latest slot titles at BiS SiGMA Americas 2025 in São Paulo as it looks to expand into Brazil's regulated market.
Marketing & Affiliates
3 Oaks Gaming makes UK debut through BVGroup tie-up
Slot content distributor 3 Oaks Gaming has entered the UK market via a partnership with BVGroup, with titles now live on flagship brand BetVictor through Casimba Gaming's aggregation platform.
Marketing & Affiliates
Ivy Casino adds 18 Blueprint Gaming titles in content expansion
UK-facing operator Ivy Casino has struck a content deal with supplier Blueprint Gaming, adding 18 slot titles including Fishin' Frenzy and Eye of Horus to its platform.
Marketing & Affiliates
Pragmatic Play Extends Tomorrowland Tie-Up as Global Sponsor
Pragmatic Play has upgraded its relationship with Tomorrowland, becoming a global sponsor of the electronic dance music festival following a successful debut sponsorship in Brazil last year.
Marketing & Affiliates
Yggdrasil content goes live with Bally's UK brands
Yggdrasil has expanded its UK reach through a partnership with Bally's, bringing its full slots portfolio to the operator's stable of online casino brands.
Marketing & Affiliates
BetVictor Canada takes safer gambling message to Toronto streets with Tracy McGrady campaign
BetVictor Canada has launched an out-of-home advertising drive featuring NBA legend Tracy McGrady, timed to coincide with Problem Gambling Awareness Month.
Marketing & Affiliates
Hub88 signs content deal with Dragon Gaming
Hub88 has struck a distribution agreement with Dragon Gaming, adding the studio's slot titles to its platform and bringing it onto the HubWallet payment system.
Marketing & Affiliates
Xtremepush strikes integration deal with TG Lab for CRM roll-out
Marketing technology provider Xtremepush has agreed a partnership with omni-channel platform TG Lab to embed its player engagement tools into TG Lab's operator solutions worldwide.
Marketing & Affiliates
White Label Casinos and BGaming back charity gala for Malta neurological home
White Label Casinos and BGaming have partnered with NEXT.io to sponsor a charity gala in Malta on 9 May, raising funds for DAR Bjorn's new respite care facility.
Marketing & Affiliates
Playson strikes Swiss deal with GAMRFIRST
Slots supplier Playson has agreed a content partnership with Swiss operator GAMRFIRST, adding its titles to the online casino brand's platform.
Marketing & Affiliates
Third of UK workers would turn down jobs requiring three or more office days, survey finds
A survey commissioned by iGaming marketing firm ClickOut Media shows significant resistance among UK workers to increased office attendance, reinforcing the company's fully remote working model.
Marketing & Affiliates
Splash Tech partners with Lucky7 Ventures to roll out Lucky Rewards Wheel
Free-to-play specialist Splash Tech has agreed a partnership with Superbet-owned Lucky7 Ventures to deploy its Lucky Rewards Wheel across casino brands including LuckyDays and SpinAway.
Marketing & Affiliates
Pragmatic Play to Exhibit at BiS SiGMA Americas 2025 in São Paulo
Pragmatic Play will attend BiS SiGMA Americas 2025 from 7 to 10 April at the Transamerica Expo Center in São Paulo, as it looks to build on its presence in the Latin American market.
Marketing & Affiliates
BetMGM pays out first £250,000 Cheltenham giveaway prize
BetMGM has confirmed the first winner of its £500,000 Cheltenham Festival giveaway, with a County Durham punter receiving a £250,000 windfall from a £2 qualifying bet.
Marketing & Affiliates
EvenBet Gaming signs up as sponsor of SiGMA Poker Tour 2025
Online poker software provider EvenBet Gaming will back both legs of this year's SiGMA Poker Tour and is sponsoring Brazilian professional Bianca Lira as part of the deal.
Marketing & Affiliates
Playson expands Brazilian footprint with KTO content deal
Slots supplier Playson has agreed a partnership with Brazilian operator KTO, delivering its games via the Bragg HUB integration.
Marketing & Affiliates
BetMGM to hand out £500,000 during Cheltenham Festival
BetMGM is marking its first year as sponsor of the Queen Mother Champion Chase by depositing two £250,000 sums into customer accounts and offering Las Vegas trips during Cheltenham Festival week.
Marketing & Affiliates
RMG and SIS extend LBO racing content deal to 2028
Racecourse Media Group and Sports Information Services have agreed to extend their distribution partnership for horseracing audio-visual and data content into UK and Irish betting shops until the end of 2028.
Marketing & Affiliates
Amelco teams up with beBettor on player affluence data
Sports betting solutions provider Amelco has partnered with data analytics firm beBettor to give its UK-facing operator partners access to player wealth data for marketing segmentation.
Marketing & Affiliates
Spotlight Sports Group and BoyleSports team up on Smart View racecards
Spotlight Sports Group has partnered with Irish bookmaker BoyleSports to bring its Smart View racecard product to bettors ahead of the Cheltenham Festival.
Marketing & Affiliates
Games Global adds 3 Oaks Gaming content to Aggregation platform
Games Global has struck a partnership with 3 Oaks Gaming to distribute the studio's slot titles worldwide through its Aggregation platform.
Marketing & Affiliates
Yggdrasil adds streamer-founded studio DreamSpin to YGG Masters
Yggdrasil has signed UK-based DreamSpin as the latest partner in its YGG Masters aggregation programme.
Marketing & Affiliates
Wazdan Expands Spanish Presence via Casino Pause&Play Tie-up
Game studio Wazdan has agreed a content deal with Spanish operator Casino Pause&Play, delivering its slots portfolio through GiG's aggregation platform.
Marketing & Affiliates
The Pools relaunches with nostalgia-driven rebrand and OOH campaign
The Football Pools has rebranded as The Pools, unveiling a new identity and a multi-channel marketing push built around a nostalgic "parents" theme.
Marketing & Affiliates
Thunderkick strikes deal with JACKS.NL to grow Dutch presence
Swedish slots studio Thunderkick has partnered with Dutch operator JACKS.NL, via aggregator Bragg, to supply a selection of its games to the brand.
Marketing & Affiliates
Greentube widens SkillOnNet tie-up to cover Brazil
Greentube has extended its content supply deal with SkillOnNet to launch games on the operator's PlayUZU.bet.br and BacanaPlay.bet.br brands in Brazil.
Marketing & Affiliates
The Football Pools rebrands as The Pools with nostalgia-driven campaign
The century-old British betting brand has relaunched under the name The Pools, backed by a new logo and a nationwide out-of-home and radio campaign called "The Parents".
Marketing & Affiliates
Yggdrasil content goes live with Rank Group brands in the UK
Yggdrasil has agreed a content supply deal with the Rank Group, bringing its slot portfolio to UK brands including Grosvenor Casinos and Mecca Bingo.
Marketing & Affiliates
Push Gaming enters Bulgaria via exclusive Betano tie-up
Push Gaming has launched in Bulgaria for the first time through a 12-week exclusive agreement with Kaizen Gaming's Betano brand.
Marketing & Affiliates
Splash Tech partners with Mexican sportsbook Winpot on free-to-play games
Free-to-play specialist Splash Tech has agreed a deal with Wiztech to bring engagement games to its Winpot sportsbook brand in Mexico.
Marketing & Affiliates
Xtremepush strikes Amelco deal to grow US sports betting footprint
CRM and loyalty marketing provider Xtremepush has agreed to integrate its customer engagement platform into Amelco's modular sportsbook solution, deepening its presence in the US market.
Marketing & Affiliates
TaDa Gaming to make debut appearance at AIBC Eurasia Summit
Game developer TaDa Gaming will attend the AIBC Eurasia Summit in Dubai for the first time later this month, aiming to expand its presence in the region.
Marketing & Affiliates
RubyPlay strikes content deal with Sisal to grow Italian footprint
B2B slots studio RubyPlay has agreed a partnership with Flutter-owned Italian operator Sisal, adding its game portfolio to Sisal's online platform.
Marketing & Affiliates
Ryan Moore signs on as World Pool ambassador for 2025
Four-time World's Best Jockey Ryan Moore has partnered with the Hong Kong Jockey Club's World Pool betting product for the 2025 racing season.
Marketing & Affiliates
3 Oaks Gaming enters Georgian market through CrystalBet tie-up
iGaming content distributor 3 Oaks Gaming has agreed a partnership with Entain-owned operator CrystalBet, bringing its slot portfolio to the Georgian market.
Marketing & Affiliates
RubyPlay content goes live with AdmiralBet in Italy
B2B slots studio RubyPlay has partnered with Italian operator AdmiralBet, adding a run of titles to its online casino with more scheduled weekly over the coming months.
Marketing & Affiliates
Racing Club Pitches Racehorse Shares as Valentine's Day Gift
Lambourn-based syndicate operator Racing Club has launched a new filly named Love You Millions, promoting racehorse ownership shares as a novelty gift ahead of Valentine's Day.
Marketing & Affiliates
Pragmatic Play strikes UK content deal with Ivy Casino
Pragmatic Play has agreed a partnership with challenger brand Ivy Casino to supply slots and live casino content to its UK players.
Marketing & Affiliates
Match Hype and Podium launch automated video product for horse racing betting
Video technology firm Match Hype has teamed up with racing data provider Podium to roll out Race Hype, an automated fan-engagement tool timed to coincide with the climax of the UK Jumps season.
Marketing & Affiliates
William Hill named title sponsor of Naas Spring Festivals Trials Day
William Hill has added Naas Racecourse's Spring Festivals Trials Day, held on 23 February 2025, to its roster of Irish racing sponsorships.
Marketing & Affiliates
StarGames returns as premium partner for ADAC Truck Grand Prix 2025
German iGaming platform StarGames will again sponsor the Int. ADAC Truck Grand Prix at the Nürburgring in July, featuring darts pro Max Hopp and a branded fan zone.
Marketing & Affiliates
Blueprint Gaming content goes live on BetRivers in Ontario via Rush Street Interactive deal
Blueprint Gaming has struck a partnership with Rush Street Interactive to bring its slot titles to BetRivers players in Ontario, extending its Canadian presence.
Marketing & Affiliates
Playson content goes live with Dazzletag Entertainment in UK push
Playson has launched a selection of its Hold and Win slot titles with UK operator Dazzletag Entertainment, extending its footprint in the market via Light & Wonder's content marketplace.
Marketing & Affiliates
Yggdrasil content joins iGP's iGaming Deck aggregation platform
Yggdrasil has signed a distribution agreement with iGP, adding its slot portfolio to the aggregator's iGaming Deck platform.
Marketing & Affiliates
SIS extends Latin America ties with El Derby Day sponsorship in Chile
Sports Information Services has sponsored El Derby Day at Valparaíso Sporting Club in Chile, reinforcing its long-standing presence in Latin American racing.
Marketing & Affiliates
Playson strikes global distribution deal with Light & Wonder
The game studio has agreed a content distribution partnership with Light & Wonder, giving operators in the UK, Canada and Latin America access to its portfolio.
Marketing & Affiliates
Xtremepush strikes exclusive partnership with GammaStack for player engagement suite
CRM and loyalty marketing specialist Xtremepush has agreed an exclusive deal with iGaming software provider GammaStack to supply its full player engagement platform to operator partners from 2025.
Marketing & Affiliates
Playson expands Ontario presence through Titanplay tie-up
Playson has launched its games portfolio with Ontario-licensed operator Titanplay, deepening its foothold in the Canadian market.
Marketing & Affiliates
R. Franco Digital makes Peru debut via Apuesta Total tie-up
Spanish supplier R. Franco Digital has agreed a content deal with operator Apuesta Total, marking its first entry into the Peruvian market.
Marketing & Affiliates
Thunderkick expands Italian footprint with Netwin tie-up
Slots studio Thunderkick has gone live with Italian operator Netwin as part of its ongoing push to grow its presence in the market.
Marketing & Affiliates
Pragmatic Play signs as main sponsor of Aprilia Racing MotoGP team
Pragmatic Play has become the main sponsor of MotoGP outfit Aprilia Racing for the 2025 season, marking its second major sports and entertainment sponsorship in recent months.
Marketing & Affiliates
William Hill named sponsor of Newbury's Super Saturday
William Hill has become the new title sponsor of Newbury Racecourse's Super Saturday fixture, taking naming rights to the UK's most valuable handicap hurdle.
Marketing & Affiliates
Xtremepush strikes CRM partnership with Kambi
Xtremepush has agreed a deal to integrate its customer engagement platform into Kambi's Engage ecosystem, giving the sportsbook provider's operator partners access to personalised marketing and gamification tools.
Marketing & Affiliates
Reflex Gaming strikes content distribution deal with Bragg Gaming Group
Reflex Gaming has agreed a multi-game distribution partnership with Bragg Gaming Group, making its titles available to Bragg's global operator network via its remote gaming server.
Marketing & Affiliates
3 Oaks Gaming enters Portugal via Betclic tie-up
Slot content distributor 3 Oaks Gaming has launched in Portugal after agreeing a deal to supply games to Betclic.pt through IGT PlayDigital's aggregation platform.
Marketing & Affiliates
Yggdrasil strikes exclusive North American distribution deal with Aristocrat Interactive
Yggdrasil has agreed an exclusive content distribution partnership with Aristocrat Interactive covering all regulated US markets and Ontario.
Marketing & Affiliates
Playson titles go live with Paddy Power and Betfair in UK
Playson has strengthened its UK presence after launching two of its slot titles with Flutter Entertainment's Paddy Power and Betfair brands.
Marketing & Affiliates
Splash Tech to supply free-to-play games for Wildz Sports
Splash Tech has struck a deal with operator group Rootz to bring a range of free-to-play engagement games to the newly launched Wildz Sports betting brand.
Marketing & Affiliates
ClickOut Media donates £5,000 to Liverpool's Rotunda Amateur Boxing Club
Marketing agency ClickOut Media has given £5,000 to the Rotunda Amateur Boxing Club in Liverpool, the gym where former WBC Cruiserweight world champion Tony Bellew trains.
Marketing & Affiliates
Smartico and Hybrid Interaction team up on iGaming CRM services
Gamification and CRM platform provider Smartico has partnered with CRM consultancy Hybrid Interaction to offer operators managed player engagement and retention services.
Marketing & Affiliates
Playson expands European reach through St8 aggregation deal
Playson has partnered with B2B aggregation platform St8 to distribute its game portfolio to operators in Estonia and Finland, with further European markets planned.
Marketing & Affiliates
Evoplay strikes Baltic content deal with Optibet
Game studio Evoplay has agreed a partnership with Entain-owned Optibet to supply slot titles to players in Lithuania and Estonia.
Marketing & Affiliates
Playson expands European reach with Lottoland content deal
Playson has gone live with Lottoland, giving the Gibraltar-based operator's international player base access to its slot portfolio.
Marketing & Affiliates
EvenBet Gaming's charity poker tournament raises funds for children's education charity
Poker software provider EvenBet Gaming hosted a Christmas online poker tournament on 12th December, generating thousands of euros for the Patrizia Foundation.
Marketing & Affiliates
Evoplay expands Bulgarian footprint via Slotino deal
Game developer Evoplay has partnered with Bulgarian operator Slotino to bring 75 of its titles to the local market.
Marketing & Affiliates
William Hill signs jockey Keith Donoghue as horse racing ambassador
William Hill has added top Irish jockey Keith Donoghue to its roster of horse racing ambassadors ahead of the festival season.
Marketing & Affiliates
BGaming makes Portuguese debut through Solverde.pt tie-up
Content provider BGaming has entered the Portuguese market via a partnership with Solverde.pt, the country's largest online casino.
Marketing & Affiliates
Evoplay expands Croatian footprint via Admiral.hr tie-up
Game studio Evoplay has integrated more than 100 titles with Croatian operator Admiral.hr as part of a new content partnership.
Marketing & Affiliates
Splash Tech rolls out Santa's Wheel across Rhino Entertainment brands
Splash Tech has launched its festive free-to-play title Santa's Wheel with Rhino Entertainment Group's Casino Days, Rocket Riches, Lucky Spins and Buusti Kasino, marking the pair's third joint game release this year.
Marketing & Affiliates
Hub88 adds Playnetic content to aggregation platform
Aggregator Hub88 has signed a content deal with emerging studio Playnetic, giving its games access to a wider network of operators worldwide.
Marketing & Affiliates
Thunderkick expands Dutch footprint with 711.nl content deal
Swedish slots studio Thunderkick has agreed a partnership with Dutch operator 711.nl, integrating its games via aggregator Bragg.
Marketing & Affiliates
Banks Turn to Specialist Auction Houses for Machinery Disposal
Surplex says banks and leasing companies are increasingly bypassing machinery dealers in favour of international auction houses to secure better returns on collateral assets.
Marketing & Affiliates
Hub88 enters sweepstakes market via US social casino Legendz
Content aggregator Hub88 has gone live with social casino and sportsbook operator Legendz, marking its first move into the US sweepstakes sector.
Marketing & Affiliates
Wazdan expands in Southeastern Europe with Volcanobet deal
Slot developer Wazdan has signed a content partnership with Montenegrin operator Volcanobet, extending its reach across Southeastern Europe.
Marketing & Affiliates
Fitzdares opens first northern Club in Chester, extends Windsor sponsorship
Premium bookmaker Fitzdares has launched a new members' Club on Chester's Eastgate and agreed a three-year extension to its principal sponsorship of Royal Windsor Racecourse.
Marketing & Affiliates
Playson launches €1m Christmas promotion Merry Money Month
Playson has kicked off its largest-ever festive network campaign, running throughout December with a €1,000,000 prize pool across tournaments and daily races.
Marketing & Affiliates
Kindred hands Middlesbrough shirt sponsorship to club's Foundation for charity weekend
Principal partner Kindred is giving up its front-of-shirt branding on Middlesbrough FC's kit for the match against Hull City to spotlight the work of the MFC Foundation.
Marketing & Affiliates
Xtremepush integrates CRM and loyalty suite with Bede Gaming platform
Xtremepush has partnered with Bede Gaming to add its CRM and loyalty marketing tools to Bede's online gambling platform, aiming to speed up operator onboarding and personalisation.
Marketing & Affiliates
Playson expands Spanish presence through OlyBet tie-up
Slot supplier Playson has partnered with Olympic Entertainment Group brand OlyBet to bring its games catalogue to the operator's Spanish players.
Marketing & Affiliates
Thunderkick content joins Livespins' Bet with Streamers platform
Independent slots studio Thunderkick has struck a deal with Evolution-owned Livespins to bring its games to the social streaming product Bet with Streamers.
Marketing & Affiliates
Bingo Paradise Reports 65% Rise in First-Time Depositors for Q3 2024
UK bingo and casino affiliate portal Bingo Paradise says it recorded its strongest quarter to date in Q3 2024, with first-time depositor numbers up more than 65% year on year.
Marketing & Affiliates
Hub88 to distribute Speedy Tomatoes' debut video poker title
Aggregation platform Hub88 has agreed a distribution deal with new studio Speedy Tomatoes, which will launch its first game, Jacks or Better 4000 PowerPoker, through the platform.
Marketing & Affiliates
BGaming strikes multi-brand aggregation deal with Cometa Gaming in Brazil
BGaming has agreed a deal with Brazilian aggregator Cometa Gaming, launching its full games portfolio on Br4bet ahead of further rollouts across the group's other brands.
Marketing & Affiliates
Conor Niland's tennis memoir The Racket wins William Hill Sports Book of the Year 2024
Former professional tennis player Conor Niland has won the William Hill Sports Book of the Year Award 2024 for his memoir The Racket, becoming the first tennis title and first author from the Republic of Ireland to take the prize since 1990.
Marketing & Affiliates
Conor Niland's tennis memoir The Racket takes William Hill Sports Book of the Year 2024
Former Irish tennis professional Conor Niland has won the William Hill Sports Book of the Year Award for his memoir The Racket, becoming the first tennis-themed book to claim the prize.
Marketing & Affiliates
Realistic Games Strikes UK&I Content Deal with Paddy Power Betfair
Casino content developer Realistic Games has agreed a partnership with Paddy Power Betfair, extending its slots, instant win and table game portfolio to the operator's UK and Ireland player base.
Marketing & Affiliates
Pragmatic Play to Sponsor GAT Caribe Cancún as Diamond Partner
Pragmatic Play will attend GAT Caribe Cancún in Mexico on 26-27 November as exclusive diamond sponsor, showcasing its slots, live casino, virtual sports and bingo content.
Marketing & Affiliates
Evoplay debuts in Czech Republic via exclusive Fortuna tie-up
Game studio Evoplay has entered the Czech market for the first time through an exclusive partnership with operator Fortuna, part of Fortuna Entertainment Group.
Marketing & Affiliates
Smartico.ai teams up with BetStarters on player engagement tools
CRM automation specialist Smartico.ai has struck a partnership with iGaming technology provider BetStarters to bring gamification and personalisation tools to BetStarters' operator clients.
Marketing & Affiliates
Evoplay strengthens Italian presence with Domusbet content deal
Game developer Evoplay has gone live with Italian operator Domusbet, adding dozens of slot titles to the casino's platform.
Marketing & Affiliates
RubyPlay expands Dutch footprint through 711.nl tie-up
B2B games studio RubyPlay has gone live with Dutch operator 711.nl, bringing its full slot portfolio to the platform.
Marketing & Affiliates
Kelly Holmes memoir shortlisted for William Hill Sports Book of the Year 2024
Dame Kelly Holmes is among six authors in contention for the 36th William Hill Sports Book of the Year Award, with the winner to be announced in London on 19 November.
Marketing & Affiliates
Realistic Games expands Dutch footprint with Goldrun Casino deal
Realistic Games has agreed a content partnership with Bettson Group-owned Goldruncasino.nl, extending its presence in the Netherlands.
Marketing & Affiliates
Greentube Enters Finnish Market Through Veikkaus Partnership
NOVOMATIC's Greentube has launched in Finland after agreeing a content deal with state-owned operator Veikkaus, marking its latest tier-one partnership in Europe.
Marketing & Affiliates
Push Gaming content goes live with Interwetten Group
B2B slots supplier Push Gaming has launched its game portfolio with European operator Interwetten, extending its regulated market footprint.
Marketing & Affiliates
RubyPlay slots go live with Hommerson Casino in the Netherlands
B2B games studio RubyPlay has launched its slots portfolio with the online arm of Dutch operator Hommerson Casino, extending its footprint in the regulated Netherlands market.
Marketing & Affiliates
BetVictor names Tracy McGrady as Canada safer gambling ambassador
BVGroup has appointed former NBA All-Star Tracy McGrady as Safer Gambling Ambassador for its BetVictor brand in Canada.
Marketing & Affiliates
Pragmatic Play Extends Belgian Footprint with Hotwin Deal
Pragmatic Play has partnered with Hotwin, the online arm of Antwerp Gaming Club, to bring its dice slot titles to Belgian players.
Marketing & Affiliates
Hub88 adds KA Gaming content to aggregation platform
Hub88 has struck a deal with studio KA Gaming to bring more than 700 titles onto its aggregator platform for operator partners.
Marketing & Affiliates
SIS strikes live numbers draws deal with 888AFRICA
SIS has partnered with 888AFRICA to supply its live numbers draws content across African markets, using a bespoke iframe built with Bitville Gaming.
Marketing & Affiliates
NuxGame Integrates MAP Tracking Technology into Affiliate Programme
iGaming platform provider NuxGame has partnered with affiliate tracking specialist MAP to expand the tracking and management tools available to its operator clients.
Marketing & Affiliates
BGaming closes 2024 art series with Malta-inspired mural collaboration
iGaming supplier BGaming has released its fourth and final artwork under its 'When Art Meets Gaming' project this year, created with half-Maltese muralist Tim Marsh ahead of SiGMA Malta.
Marketing & Affiliates
3 Oaks Gaming content goes live with RushBet in Colombia and Mexico
Content distributor 3 Oaks Gaming has expanded its Latin American footprint through a partnership with Rush Street Interactive, bringing its slots portfolio to the RushBet brand in Colombia and Mexico.
Marketing & Affiliates
BGaming donates €10,000 to Lisbon youth arts and nature scheme
iGaming content provider BGaming has funded a biodiversity and filmmaking education programme for children in Lisbon run by The European Intercultural Club.
Marketing & Affiliates
Games Global and PokerStars stage live casino tournament at EPT Cyprus
iGaming supplier Games Global partnered with PokerStars Casino to bring bespoke slot title Piggy Bank Job Gold Blitz to a live tournament at the European Poker Tour in Cyprus.
Marketing & Affiliates
SIS strikes Numbers deal with Instasolutions for African markets
Sports Information Services has agreed a partnership with platform provider Instasolutions to bring its live Numbers draws to operators across Africa, starting in Kenya.
Marketing & Affiliates
Wazdan launches €6m Mystery Drop network promotion for festive period
Wazdan has unveiled a three-stage €6,000,000 Mystery Drop promotion running from 18 October to 16 February 2025, themed around Halloween, Christmas and Valentine's Day.
Marketing & Affiliates
Pandora Enters Interbrand's Top 100 Global Brands List
Pandora has been named among the world's 100 most valuable brands for the first time, joining Cartier and Tiffany and Co. as one of only three jewellery brands on Interbrand's 2024 ranking.
Marketing & Affiliates
BGaming strikes SpinOro aggregation deal to expand European reach
BGaming has partnered with aggregator SpinOro to bring its games portfolio to operators in Spain, Lithuania, Romania and Bulgaria.
Marketing & Affiliates
Hub88 adds Just Slots to content roster ahead of debut title launch
Aggregator platform Hub88 has signed emerging studio Just Slots, which is preparing to roll out its first game, Sugar Heaven, across the operator network.
Marketing & Affiliates
Thunderkick strikes CasinoMania deal to grow Italian footprint
Stockholm-based slots studio Thunderkick has signed a content partnership with Italian operator CasinoMania as part of a wider push to strengthen its position in Europe.
Marketing & Affiliates
Relax Gaming expands Ontario presence via PointsBet deal
Relax Gaming has struck a content agreement with Canadian operator PointsBet to integrate its slots portfolio into the operator's Ontario online casino.
Marketing & Affiliates
RubyPlay strikes content deal with CasinoBarcelona.es
B2B slots studio RubyPlay has signed a supply agreement with CasinoBarcelona.es, the online arm of Casino Barcelona, extending its footprint in Spain.
Marketing & Affiliates
Casumo unveils major rebrand in partnership with SNASK
Online casino group Casumo has completed a significant overhaul of its brand identity, working with international design and film agency SNASK.
Marketing & Affiliates
Altenar Rolls Out New Rewards System for Sportsbook Operators
Sportsbook and iGaming software provider Altenar has introduced a promotional tool that lets operators run prize-pool campaigns to boost player engagement.
Marketing & Affiliates
Sportradar adds Xtremepush CRM tool to retention services suite
Sportradar has struck a deal with Xtremepush to incorporate its CRM and loyalty marketing platform into its player retention offering for operators.
Marketing & Affiliates
Yggdrasil content goes live as SpeedyBet launches in Spain
Yggdrasil has agreed a deal with Paf Group to supply its slots portfolio to SpeedyBet as the brand makes its debut in the Spanish market.
Marketing & Affiliates
William Hill named headline sponsor at Dundalk Stadium
William Hill has agreed a deal to become title sponsor of all horse racing fixtures at Dundalk Stadium from 27 September to 11 April, starting with Friday's Listed Diamond Stakes.
Marketing & Affiliates
Wazdan expands Italian footprint with Starvegas content deal
Game studio Wazdan has agreed a partnership with Italian operator Starvegas to bring more than 20 of its slot titles to the market.
Marketing & Affiliates
Xtremepush strikes partnership with Playtronix
CRM and loyalty marketing provider Xtremepush has agreed a global deal with white label casino supplier Playtronix to integrate gamification and customer engagement tools.
Marketing & Affiliates
ReelPlay moves to Silver Bullet in expanded Relax Gaming tie-up
Studio partner ReelPlay has upgraded its long-standing aggregation deal with Relax Gaming by joining the supplier's commercially represented Silver Bullet programme.
Marketing & Affiliates
William Hill returns as sponsor of Futurity Trophy Stakes
William Hill has been named as the new sponsor of the Group 1 Futurity Trophy Stakes at Doncaster, marking a return to a race it first backed in 1976.
Marketing & Affiliates
BGaming takes content live with Winbet in Bulgaria
BGaming has expanded its partnership with Winbet to launch its games portfolio in Bulgaria, building on a deal struck earlier this year in Romania.
Marketing & Affiliates
RubyPlay content goes live with Gran Madrid|Casino Online
B2B slots studio RubyPlay has struck a deal with Spanish operator Gran Madrid|Casino Online, adding its games portfolio to the operator's platform.
Marketing & Affiliates
Thunderkick makes Hungarian debut via Vegas.hu tie-up
Stockholm-based slots studio Thunderkick has gone live in Hungary through a partnership with LVC Diamond's Vegas.hu, its third new market launch of 2024.
Marketing & Affiliates
Push Gaming expands Danish footprint via Danske Licens Spil deal
B2B slots supplier Push Gaming has signed a content partnership with Danske Licens Spil, Denmark's largest operator, marking its return to the state-owned company's platform.
Marketing & Affiliates
Yggdrasil widens Torrero deal to cover full operator network
Yggdrasil has expanded its partnership with aggregator Torrero so that all operators on the platform can now access its full games portfolio.
Marketing & Affiliates
Infingame adds Fazi content in new aggregation deal
iGaming aggregator Infingame has partnered with online casino games provider Fazi to expand its portfolio and support growth in Latin America.
Marketing & Affiliates
Push Gaming grows Georgian presence through Ambassadoribet deal
B2B slots supplier Push Gaming has signed a content partnership with Georgian operator Ambassadoribet, extending its footprint in the market.
Marketing & Affiliates
Evoplay expands Italian footprint with Microgame content deal
Game studio Evoplay has signed a supply agreement with Italian platform provider Microgame, giving more than 60 licensed operators access to its titles.
Marketing & Affiliates
RubyPlay expands Brazilian footprint through Cactus Gaming tie-up
RubyPlay has partnered with Latin American iGaming solutions provider Cactus Gaming to grow its presence in Brazil's online gambling market.
Marketing & Affiliates
BGaming teams up with Lisbon street artist ahead of SBC Summit
iGaming content provider BGaming has partnered with Portuguese graffiti artist Gonçalo MAR to create branded artwork as part of a community-focused campaign tied to SBC Summit 2024.
Marketing & Affiliates
Relax Gaming's RLX brand strikes New Jersey deal with PlayStar
Relax Gaming has expanded its North American footprint after its RLX Gaming brand agreed a content partnership with New Jersey operator PlayStar.
Marketing & Affiliates
Thunderkick enters Colombian market via Luckia partnership
Stockholm-based slots studio Thunderkick has agreed a deal with operator Luckia to bring its games to Colombia, marking its second Latin American launch.
Marketing & Affiliates
BGaming Strikes Global Distribution Deal with Aggregator Alea
Content provider BGaming has agreed a partnership with aggregation platform Alea to distribute its games to operators worldwide, with a focus on Latin America and Europe.
Marketing & Affiliates
Pragmatic Play to Attend Two GAT Showcase Events in Latin America in September
Pragmatic Play will sponsor and attend GAT Showcase Bogotá and GAT Showcase Santo Domingo next month as part of its continued push into Latin American markets.
Marketing & Affiliates
Thunderkick expands Ontario footprint with NEO.bet deal
Slots studio Thunderkick has struck a new content agreement with NEO.bet, growing its presence in Canada's regulated Ontario market.
Marketing & Affiliates
Wazdan expands Italian footprint with CasinoMania content deal
Games developer Wazdan has agreed a new supply partnership with Italian operator CasinoMania, adding over 40 titles to its platform.
Marketing & Affiliates
Schmeichel tops Scottish Premiership Instagram rich list, study finds
Analysis by BonusCodeBets.co.uk of more than 200 Scottish Premiership players' Instagram followings names Celtic's Kasper Schmeichel as the division's biggest social media earner potential.
Marketing & Affiliates
WhichBingo Launches Search for Paid Afternoon Tea Taste Tester
Bingo comparison site WhichBingo is running a promotional recruitment drive offering £500 plus travel expenses to someone willing to review afternoon tea venues across Great Britain.