Future Anthem rolls out upgrades to Amplifier AI personalisation platform

Future Anthem, the AI and data science provider, announced on 16 October 2024 a series of upgrades to Amplifier AI, its real-time personalisation platform, aimed at improving speed and performance across several gambling verticals.

Sports data and betting enhancements

The update introduces Live Sports Statistics into Amplifier AI’s Audience Identifier tool, pairing in-play data from Opta with the platform’s content recommendation engine to support more targeted, real-time marketing campaigns.

The company has also updated its Bet Recommendations feature, which now generates personalised accumulator suggestions alongside existing singles and bet slip recommendations. These are tailored to individual customers’ preferred teams and markets, with the aim of reducing friction during the betting process.

Expansion into bingo

The upgrade marks Future Anthem’s entry into the bingo sector, giving operators access to its churn prediction tools and personalised bonus engine, technology the company says has previously helped improve player retention in other verticals.

As part of the Churn Prevention product, a new feature called Dynamic Awards has been added. It triggers real-time incentives based on a player’s favourite or recommended games, intended to increase engagement through targeted, cost-efficient bonuses.

Further changes include upgraded game launch monitoring, improved analytics for game recommendations, and enhancements to player incentivisation tools.

Comment

Chris Conroy, Chief Data and Product Officer at Future Anthem, said the upgrades reflect the company’s aim to help clients engage players more effectively at key moments, and that the improvements to features such as Bet Recommendations demonstrate its focus on advancing AI-driven personalisation across the player journey.

Future Anthem’s Amplifier AI is used by gambling operators and studios including STS, Betsson, Big Time Gaming, Blueprint Gaming and Eyecon. The company has previously been recognised with industry awards, including Data & AI Partner of the Year at the EGR B2B Awards.