Games Global builds exclusive Price Is Right slot for BetMGM
Games Global has developed a bespoke online slot based on The Price Is Right for BetMGM, combining the gameshow brand with its Gold Blitz Ultimate mechanic.
Games Global has launched The Price is Right Gold Blitz Ultimate, a custom-built online slot created exclusively for BetMGM, the operator confirmed on 2nd October 2025.
The title merges the long-running American gameshow with Games Global’s Gold Blitz Ultimate game engine, part of its wider Gold Blitz franchise that has featured across several of the supplier’s exclusive and network-wide releases.
The game was produced by Fortune Factory Studios, Games Global’s exclusive studio partner, and draws on BetMGM’s multi-year licensing agreement with Fremantle, the company behind The Price Is Right format. Games Global said the tie-up was designed to reflect the show’s high-energy tone while extending its reach into the US gambling market, where the programme retains strong recognition as television’s longest continuously running gameshow.
Continuing the partnership
The release builds on an existing relationship between the two companies, following Games Global’s earlier work on bespoke table games for BetMGM and the exclusive US rollout of Gold Blitz Ultimate with the operator earlier in 2025.
Joann Pierce, chief commercial officer at Games Global, described the launch as a significant step for the supplier’s US business, saying the show’s household-name status could help attract new players to BetMGM’s platform. She added that the collaboration strengthens the company’s position in a key regulated market.
Oliver Bartlett, vice president of gaming product and content at BetMGM, said pairing an established entertainment brand with the Gold Blitz Ultimate mechanic supports the operator’s strategy of offering exclusive, premium content to its players.
Games Global operates one of the largest networks of exclusive iGaming content studios, with 43 in-house and partner studios having produced more than 1,400 proprietary games over the past two decades, spanning slots, table games, video poker, video bingo, progressive jackpots, gameshow titles, crash games and live casino products.