Greentube content goes live with bet365 in Brazil

Greentube, the digital gaming and entertainment arm of NOVOMATIC, has gone live with bet365 in Brazil, marking the supplier’s entry into the country’s newly regulated market.

Under the agreement, bet365 has added a range of Greentube titles to its platform, including games from the Piggy Prizes and Diamond Link series. The companies also plan to integrate further established titles such as Sizzling Hot Deluxe, Lucky Spin Jackpots and the Diamond Mystery series, citing their track record of performance in the region.

Regional expansion

The tie-up forms part of Greentube’s broader push to grow its footprint across regulated Latin American markets, adding to its existing portfolio of games aimed at a variety of player preferences.

David Bolas, Commercial Director at Greentube, said the company was pleased to launch with bet365 from the start of the newly regulated market, adding that the move would help expand its presence in Brazil while maintaining a focus on secure, high-quality content for players.

A bet365 spokesperson said the operator was pleased to add Greentube’s game portfolio to its Brazilian offering, noting that the supplier’s reputation for quality content aligned with bet365’s aim of delivering a strong customer experience in the new market.

The partnership adds to bet365’s casino offering in Brazil, which already includes a broad range of slot and gaming products, as the operator continues to build out its presence following the country’s regulatory changes.