Push Gaming enters US market with exclusive BetMGM launch in Michigan

Push Gaming has entered the United States for the first time, launching its slot content in Michigan through an exclusive partnership with BetMGM, the companies announced on 5th June 2025.

The move gives BetMGM’s Michigan customers access to a line-up of Push Gaming titles, including Big Bamboo and 10 Flaming Bisons, the latter having built a following among players since its release in December 2024.

Exclusive MGM-branded titles

As part of the deal, Push Gaming will also develop a series of exclusive games incorporating MGM Resorts International intellectual property, among them MGM Grand Gamble, MGM Emerald Nights and Bellagio Diamonds. These will sit alongside further titles from Push Gaming’s existing catalogue as the studio builds out its US-facing content pipeline.

For now, Push Gaming’s output in the US will be available solely through BetMGM, extending a relationship the two firms previously established in Ontario, which the companies point to as evidence the partnership can be replicated across North American markets.

Michigan as a springboard

Push Gaming’s entry comes as Michigan continues to post strong results in online gaming. According to the Michigan Gaming Control Board, the state generated more than $218.5 million in gross internet gaming revenue in March 2025, a factor the supplier cites as underpinning its decision to prioritise the market for its US launch.

Andy Bentley, chief operating officer at Push Gaming, said the company was proud to make its US debut through an exclusive tie-up with BetMGM, describing Michigan as a strategically important market and the partnership as a step towards establishing the studio as a North American market leader.

Oliver Bartlett, vice president of gaming product and content at BetMGM, said partnering with suppliers known for high-quality, popular content was central to the operator’s strategy, adding that BetMGM was pleased to be the first operator to bring Push Gaming’s games to the US.

Responsible gambling tools

BetMGM said responsible gambling remains a priority as it expands its content offering. The operator continues to make available GameSense, a programme developed by the British Columbia Lottery Corporation and licensed to MGM Resorts, which is integrated into BetMGM’s mobile and desktop platforms alongside its other responsible gambling tools.

Push Gaming was acquired by LeoVegas Group’s investment arm LeoVentures, a subsidiary of MGM Resorts International, in 2023, a deal the supplier says has supported its wider international growth plans.