3 Oaks Gaming content goes live with AdmiralBet in Italy

3 Oaks Gaming, a distributor of iGaming content, announced on Monday 12th May 2025 that it has gone live with AdmiralBet, extending its footprint in the regulated Italian market.

AdmiralBet is the online brand of Admiral Sport Srl, which has operated in Italy since 2012 and forms part of the Greentube Group, the online arm of Novomatic Group.

Under the new distribution agreement, 3 Oaks has supplied a selection of its slot titles to AdmiralBet, including 3 Hot Chillies, Lucky Penny, More Magic Apples, Coin Volcano and Sun of Egypt.

Hold and Win focus

Many of the titles included in the deal draw on the Hold and Win mechanic, a format the company says has performed well with players in Italy who favour gameplay rooted in land-based casino experiences combined with modern digital features.

Italy is described by 3 Oaks as a priority market as it continues its international expansion, with the AdmiralBet agreement intended to build on its existing presence there.

Yuriy Muratov, Chief Commercial Officer at 3 Oaks Gaming, said the launch marked a significant step in the company’s Italian strategy, adding that distributing content to an established brand such as AdmiralBet would broaden access to its games. He said the company was seeing strong demand for its portfolio and had further launches planned across regulated markets in 2025.

Paolo Marchi, Managing Director at Admiral Sport, said the addition of 3 Oaks content would strengthen AdmiralBet’s casino offering, pointing to the operator’s positive experience with the company’s approach to reworking the Hold and Win format for online play.