Relax Gaming content goes live with bet365 in Italy

Relax Gaming has launched its full content suite on bet365.it, marking a new partnership with the operator in the Italian market, the supplier announced on 23rd September 2025.

The deal brings Relax Gaming’s proprietary titles, including Money Train 3, Book of Power and Net Gains, to bet365’s Italian platform, alongside a selection of third-party games distributed through the company’s aggregation platform.

Strategic expansion

The launch forms part of Relax Gaming’s ongoing push into regulated European markets, with Italy described by the supplier as a key territory for growth. The partnership gives bet365, one of the larger global betting and gaming operators, access to Relax Gaming’s portfolio of proprietary and aggregated content.

Kristina Hambardzumyan, Head of Business Development at Relax Gaming, said the tie-up represented a significant step in the company’s European expansion, adding that working with a major brand such as bet365 would give its content strong visibility and credibility with a wide player base. She said the portfolio was built to deliver strong retention and performance.

A spokesperson for bet365 said Relax Gaming had built a strong reputation for innovation and quality, and that the addition of its content supported the operator’s strategy of offering fresh, engaging entertainment across its regulated markets.

Company background

Relax Gaming, founded in 2010, provides more than 4,000 casino games to over 700 operator brands through a single integration. Its content includes proprietary slots, poker and bingo products, supplemented by titles from more than 70 partner studios via its Silver Bullet and Powered By Relax partner models.

The supplier holds licences in multiple jurisdictions, including Ontario, Malta, Gibraltar, the UK, Romania, Greece and Sweden, and supports further regulated markets such as Italy, Spain, Colombia, Mexico, Denmark, Estonia and Latvia.

bet365, which operates in Italy through Hillside (New Media Malta) Plc, offers in-play betting across 96 sports and more than one million live streams globally. The operator highlighted its commitment to responsible gambling, noting that tools to help customers stay in control are available on its Italian platform.