Altenar names Matthew Ferrara Sales Manager for North America
Sportsbook provider Altenar has hired former Superbet live trader Matthew Ferrara to help expand its presence in North America's regulated iGaming markets.
Altenar has appointed Matthew Ferrara as Sales Manager, tasking him with driving the sportsbook provider’s growth across North America, the company announced on 27 January 2025.
Ferrara joins Altenar after two years in Croatia working as a live trader on US sports for Superbet. He later returned to the United States to take up a business development role at micro-betting supplier Kero Sports, where he focused on outbound sales and strategic partnerships.
Miami-based hire
Now based in Miami, Ferrara will concentrate primarily on North America as Altenar seeks to grow its footprint in the region’s regulated betting markets. The appointment follows last year’s hiring of Sam Hill as Sales Director, and Altenar has described the move as a significant investment in its sales operation.
Charlie Williams, Commercial Director at Altenar, said Ferrara’s understanding of operators’ needs would make him a valuable addition as the company looks to sign more North American clients.
Ferrara said his previous roles had given him insight into the challenges sports betting operators face and what they look for in a sportsbook solution, adding that he was keen to introduce Altenar’s offering to prospective clients.
About Altenar
Founded in 2011, Altenar is a turnkey sportsbook provider that says it focuses on customising its technology for different markets and building long-term partnerships with operators.