BetGames names Adam Miles as Head of Sales
Live dealer specialist BetGames has hired industry veteran Adam Miles to lead its sales division as the company expands into RNG slots.
BetGames has appointed Adam Miles as its new Head of Sales, the company announced on 29th January 2025, as part of a wider strengthening of its commercial team.
Miles joins from Pragmatic Play, where he worked as Business Development Manager, and previously held a role at 1x2gaming. In his new position he will be responsible for the sales division’s strategic direction and coordination, as well as building relationships with prospective operator partners in target markets.
Expansion into RNG slots
The appointment follows BetGames’ recent move into a new RNG content vertical, with the first four titles in that line-up already released. The addition of slots and other RNG content is intended to sit alongside the company’s existing live casino portfolio, giving operator partners a broader product suite aimed at converting sports bettors into casino players.
Andreas Koeberl, CEO at BetGames, said the company was entering an exciting growth phase and expressed confidence that Miles’ industry experience and leadership would help drive the business forward, adding that Miles would begin by reshaping the sales organisation.
Miles said BetGames’ expansion into slots reflected its ambition to innovate, and that he was looking forward to supporting the company’s commercial targets and reinforcing its position as a leading betting products supplier.
BetGames provides live dealer, fixed-odds betting games and counts operators including Entain, Betway, Hollywoodbets, STS and Kaizen Gaming among its clients. The company has previously received industry awards including SBC’s Live Casino Supplier of the Year in 2020 and AffPapa’s Live Casino Provider of the Year in 2023.