BGaming launches debut celebrity-branded slot with Snoop Dogg
iGaming supplier BGaming has released Snoop Dogg Dollars, its first celebrity-branded title, developed with the rapper and launched exclusively on Roobet before wider rollout.
BGaming, the iGaming content provider, has released Snoop Dogg Dollars, a slot created in collaboration with rapper and record producer Snoop Dogg. The title marks the studio’s first branded game developed with a celebrity.
The game launched exclusively with operator Roobet on 25 September 2024, ahead of a wider network release scheduled for 30 October. Snoop Dogg recorded his own voiceover for the title, which is set to a hip-hop soundtrack and West Coast theme.
The project was developed jointly by BGaming, Roobet and Casinolytics.
Game mechanics
Snoop Dogg Dollars uses a cluster-pay format, where wins are formed by five or more matching symbols. Winning clusters mark their cell positions, and further wins on marked cells trigger multipliers that begin at x2 and increase by x2 with each subsequent win.
When a winning cluster clears, empty cells can reveal bonus symbols, including Scatters, Wilds, Weed and Skull icons. Weed symbols upgrade all active multipliers before disappearing, while Skull symbols clear lower-value symbols and prompt a board refill. Landing three to six Scatter symbols awards between 10 and 20 free spins, with Scatters converting into Wilds or x10 multipliers during the bonus round. The game also includes Bonus Buy options and a Snoop Spin feature offering guaranteed sticky Wilds.
Comment
Alexandr Shavel, Product Owner at BGaming, said the collaboration was designed to reflect Snoop Dogg’s decades-long career and cultural profile, describing the game as an immersive hip-hop themed experience.
Roobet said it had enjoyed working with BGaming on the project, praising the studio’s creativity and the final result.
BGaming describes itself as a fast-growing iGaming content provider with a portfolio of more than 150 products, live across over 1,600 online casinos worldwide. The company says it was the first in the sector to support cryptocurrencies and to offer Provably Fair games, and it also produces exclusive titles in partnership with operators.