BGaming Strikes Global Distribution Deal with Aggregator Alea
Content provider BGaming has agreed a partnership with aggregation platform Alea to distribute its games to operators worldwide, with a focus on Latin America and Europe.
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BGaming has entered into a global content distribution agreement with aggregation platform Alea, expanding the studio’s international reach through a full API integration.
Under the deal, titles from BGaming’s catalogue, including Bonanza Billion, Aztec Clusters and Burning Chilli X, will be made available to Alea’s network of operator partners across regulated markets, with particular emphasis on Latin America and Europe.
Alea, established in 2012, offers a library of more than 16,000 casino games, slots and live dealer titles sourced from over 250 operators. The partnership is intended to broaden the variety of content available through the platform by adding BGaming’s catalogue to its existing offering.
Executive comment
Marina Ostrovtsova, chief executive of BGaming, said the tie-up supports the company’s global expansion plans and that Alea’s data-driven approach to player experience aligns with BGaming’s own game development philosophy. She added that Alea’s reach would help introduce BGaming’s titles to new audiences.
Jordi Sendra, chief executive of Alea, said BGaming’s output has a track record of engaging players through unconventional approaches, and that the partnership would allow Alea’s operator network to benefit from BGaming’s content to grow their player bases.
BGaming describes itself as a fast-growing iGaming content provider whose games feature on more than 1,600 online casinos worldwide. The company says it was the first in the industry to support cryptocurrencies and to offer Provably Fair games, and its current portfolio includes more than 150 products.