Codere Online becomes main sponsor of Rayadas in Liga MX Femenil

Codere Online Luxembourg, S.A. (Nasdaq: CDRO / CDROW) has become the main sponsor of Rayadas, the Liga MX Femenil women’s football team affiliated with Club de Futbol Monterrey.

The operator’s logo appeared on the front of the Rayadas match-day jersey from 13 July, first featuring in the team’s opening Apertura 25 fixture against Pumas. The branding is also set to appear when Rayadas face Pachuca for the Campeón de Campeonas trophy in San Antonio, Texas, on 16 July, and will remain on the kit for the rest of the season.

Building on existing ties

The new sponsorship extends Codere Online’s existing relationship with the club. Last year, the company renewed its partnership with the men’s team, Rayados, becoming its Official Betting Partner while retaining front-of-shirt sponsorship. The additional deal with Rayadas is described by the company as reflecting its broader commitment to supporting women’s sport in Mexico.

As part of the partnership, Codere Online and Rayadas plan to run joint campaigns, activations and fan experiences intended to raise the profile of women’s football in the country, combining digital engagement with initiatives at matches.

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Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online, said becoming main sponsor of Rayadas had been a priority since the wider club partnership began, adding that it was an honour to support one of Liga MX Femenil’s strongest teams.

Alberto Telias, Chief Marketing Officer at Codere Online, said the deal underlined the company’s continued growth in Mexico, where its platform remains among the country’s leading online gaming services.

Pedro Esquivel, Executive President of Club de Futbol Monterrey, said the club was pleased to extend its relationship with Codere Online, adding that the collaboration was expected to bring further developments in future.

Codere Online, which launched in 2014 as part of Codere Group, operates online sports betting and casino products in Spain, Mexico, Colombia, Panama and the City of Buenos Aires.