ESA Gaming strikes Betfair deal to expand Italian presence
Games provider ESA Gaming has agreed a partnership with Flutter-owned Betfair to bring its slot portfolio and aggregation platform to the regulated Italian market.
ESA Gaming has signed a deal with Betfair, a Flutter Entertainment brand, to supply its full slot catalogue and Game Aggregator System (GAS) in Italy, the company announced on 21 November 2024.
Under the agreement, ESA Gaming’s proprietary slot titles, including Chicken Bonanza and the recently launched Santastic 4, will go live with Betfair in the country.
The tie-up also gives Betfair’s Italian customers access to content from more than 70 third-party suppliers via ESA Gaming’s aggregation platform, spanning slots, live casino and non-traditional games alongside ESA Gaming’s own offering.
Building on existing Italian presence
ESA Gaming said the deal builds on its existing position in Italy, where it already supplies content directly and through its GAS aggregation service. The company described the Betfair partnership as a further step in strengthening its commercial standing in the market.
Thomas Smallwood, chief commercial officer at ESA Gaming, said partnering with a major Flutter brand was a significant moment for the business, adding that it consolidated the company’s position as a supplier and aggregator in Italy and that the firm looked forward to working with Betfair.
About ESA Gaming
Founded in 2009, ESA Gaming is a games provider offering a content aggregator, a poker solution and its EasySwipe portfolio of non-traditional casino games. Since 2023 the company has been expanding its video slot catalogue, which includes custom game mechanics, and positions itself as supplying products that integrate with both casino and sportsbook operators.