ESA Gaming extends Betsson tie-up with Italian launch on Starcasino

ESA Gaming has expanded its collaboration with Betsson Group by launching its games portfolio on the operator’s Starcasino brand in Italy.

The move gives Starcasino players access to ESA Gaming’s catalogue, which includes video slots, its EasySwipe mobile-first game range, and a selection of crash-style titles. To mark the launch, Starcasino is running a promotion built around the newly added games.

Building on earlier rollout

The Italian launch follows an earlier expansion of the ESA Gaming and Betsson relationship in Estonia earlier this year, and represents the latest step in the two companies’ ongoing partnership.

Italy has become a key focus for ESA Gaming’s growth, with Starcasino joining other operators in the market already offering its content, including Sisal and Microgame.

Executive comment

Thomas Smallwood, Chief Commercial Officer at ESA Gaming, said the company was pleased to strengthen its footprint with Betsson by going live with Starcasino, adding that its content had been well received in the market and was expected to benefit players on the platform.

Fabio Denegri, Head of Sports & Gaming at Betsson Group, said ESA Gaming had already shown the quality of its titles and that the Italian launch marked a significant step as Betsson continues to expand its slot offering in the country.