EvenBet Gaming CEO launches casino aggregator FusionPlay

FusionPlay, a new casino content aggregator, has launched with the aim of simplifying how online operators source and deploy games. The company was founded by Dmitry Starostenkov, chief executive of poker software provider EvenBet Gaming, and is led by chief executive Alexandra Artemova from a base in Belgrade, Serbia.

The platform gives operators access to more than 15,000 casino games from over 230 providers through a single integration, drawing on EvenBet’s background in iGaming technology. A basic aggregation package featuring a curated selection of titles from leading studios can reportedly be deployed within seven days.

Pricing model aimed at newcomers

FusionPlay is pitching itself at both new and established operators, with particular emphasis on flexibility for smaller or emerging brands. Its commercial structure includes a “no growth, no fees” arrangement, under which partners whose player numbers or gross gaming revenue stay below an agreed threshold in their first three months pay no content fees.

Beyond the initial content library, the company says it will provide ongoing optimisation support, offering operators recommendations on game selection based on audience and regional performance data.

Route to market for smaller studios

According to FusionPlay, the model is also designed to give smaller or emerging content studios a route into the market via its aggregation platform, alongside supporting operators looking to expand into new or complex jurisdictions.

Artemova said the company’s aim was to remove friction from casino content integration and help operators scale more quickly, regardless of size. Starostenkov said the venture reflected industry feedback calling for faster access to content, stronger support and fewer barriers to growth.

FusionPlay operates from Belgrade and is a subsidiary of EvenBet Gaming Ltd, which holds an MGA B2B licence (No. MGA/B2B/769/2019).