Gaming Realms and Mecca Bingo launch Loose Women-themed Slingo game

Gaming Realms has partnered with Mecca Bingo to launch a new Slingo title based on ITV’s long-running daytime show Loose Women. The game, called Loose Women presents Stylish Slingo, went live on 30 April 2025 and is available exclusively through MeccaBingo.com.

The release marks the latest instance of Gaming Realms adapting an ITV Studios format into a branded Slingo game, following previous collaborations between the two companies. The title carries a fashion theme drawn from the Loose Women brand, reflected in its visuals, audio and overall design.

Gameplay mechanics

Stylish Slingo follows the standard Slingo structure, in which players use spins to match numbers against a game board. In this version, the board carries a fashion-inspired design. Matched numbers are cleared from the board, prompting new numbers to cascade into their place and offering the chance of further Slingos.

The game also includes Wild and Super Wild features, giving players a choice of which number to mark next, adding an element of strategy to each round.

Industry reaction

Roni Nahum, Commercial Account Manager at Gaming Realms, said adapting established TV formats into Slingo titles is core to the company’s approach, adding that the collaboration with Rank and ITV Studios had been positive.

Robert Lee, Head of Mecca Brands at Rank, said the release brought together three well-known brands and builds on an existing relationship with ITV around Loose Women-branded gaming content, describing the new title as a further addition to Mecca’s entertainment-led game offering.

Steve Watling, SVP Gaming, Global Partnerships at ITV Studios, noted that Loose Women has been a fixture of British daytime television for more than two decades and said the Stylish Slingo tie-in extends the show’s appeal into interactive entertainment.

Mecca Bingo, part of the Rank Group, operates across UK venues as well as online and via its app, and supports the Carers Trust charity. The operator states it maintains safer gambling measures including deposit limits, reality checks and self-exclusion tools.