Greentube Enters Finnish Market Through Veikkaus Partnership
NOVOMATIC's Greentube has launched in Finland after agreeing a content deal with state-owned operator Veikkaus, marking its latest tier-one partnership in Europe.
Greentube, the digital gaming and entertainment division of NOVOMATIC, has entered the Finnish gambling market through a new partnership with Veikkaus, the country’s state-owned operator.
The deal gives Finnish players access to a selection of Greentube’s slot titles, including Book of Ra deluxe, Lucky Lady’s Charm deluxe and Sizzling Hot deluxe, alongside other games from the supplier’s wider portfolio.
Veikkaus holds exclusive rights to offer gambling services in Finland, spanning lottery, slots, casino, and sports and horse racing betting. The operator serves more than 2.5 million customers and is a member of the World Lottery Association.
Latest tier-one deal
The partnership represents Greentube’s newest tier-one agreement as it continues to expand its footprint across European markets. Finland is considered an established Nordic gambling market.
Julia Schagerl, Regional Manager at Greentube, said the company was pleased to launch the partnership with Veikkaus, adding that it would allow Greentube to bring its content offering to Finnish players. She described Finland as an exciting market and said Veikkaus was well placed to roll out the supplier’s titles there.
Greentube operates as NOVOMATIC’s digital gaming arm, providing casino content including video slots, table games, server-based gaming, social casino gaming and video bingo. The company positions its omni-channel technology as connecting online, mobile and land-based gaming operations.