NuxGame adds TaDa Gaming content to casino platform

NuxGame, a B2B betting and casino software provider, has signed a content deal with TaDa Gaming to expand the engagement features available on its platform, the company announced on 11th September 2024.

TaDa Gaming, which has more than 30 years of experience in the sector, is known for gamification mechanics such as Win Cards, a tool that lets players unlock free spins during gameplay. Under the agreement, NuxGame’s platform will now include tournaments and free spins as part of its casino offering, available to operators using its systems.

NuxGame said the integration has already been completed, giving its clients access to TaDa Gaming’s engagement tools alongside its existing gamification capabilities. The company positioned the partnership as part of a broader expansion of its online casino portfolio, which sits alongside its crypto casino service, website API and agent system.

Executive comment

Dmitry Volkov, chief revenue officer at NuxGame, said the collaboration brings engagement features including gamification, tournaments and Win Cards, and highlighted TaDa Gaming’s support for multi-currency and multi-language environments as helping extend global reach. He added that the tie-up strengthens NuxGame’s gamification tools aimed at improving player interaction and retention for operators.

Ray Lee, director of business development at TaDa Gaming, said the partnership allows the company to bring its content portfolio to a wider audience through NuxGame’s platform, citing the efficiency of the integration process.

Recognition

NuxGame noted it has received two nominations at the upcoming EiGE Awards, in the Best Emerging iGaming Company and Innovation in iGaming Technology categories.

NuxGame was established in 2018 and provides casino, crypto casino and sportsbook solutions to operators in regulated and emerging markets, including content aggregation from more than 130 providers and a sportsbook offering covering 370,000 monthly events.