Omnigame secures debut operator deal with Kaizen Gaming's Betano

Omnigame, the Copenhagen-based end-to-end iGaming company, has signed its first operator partnership with Kaizen Gaming, owner of the Betano brand, in a deal announced on 4 August 2025.

The agreement marks Omnigame’s first move beyond its home market of Denmark, where the company also runs its own operator brand, Pip.dk. A selection of its top-performing titles will initially launch with Betano in Denmark, before rolling out to further markets where Kaizen Gaming operates, including Brazil.

Omnigame, founded in 2015, has built its business around developing casino games on its own proprietary platform, alongside operating Pip.dk as part of a wider gaming ecosystem. The company said its Danish success, built on a loyal player base and notable market share, underpinned the decision to expand internationally through Kaizen Gaming.

Executive comment

Peter Weinreich, chief executive of Omnigame, described the agreement as a milestone for the company, noting it would introduce its games to audiences outside Denmark for the first time through a major international operator group.

Evangelos Dedoulis, Director of Product, Gaming & Rewards at Kaizen Gaming, said Omnigame’s track record of standing out in a competitive Danish market made it a strong first partner for extending its games beyond its own ecosystem. He added that Kaizen Gaming continues to invest in both proprietary technology and partnerships to strengthen the Betano offering for players globally.

About the companies

Kaizen Gaming describes itself as one of the largest GameTech companies globally, employing more than 2,700 people and operating the Betano brand across markets in Europe, the Americas and Africa. The company won seven trophies at the 2024 EGR Operator Awards, including Operator of the Year.

Omnigame’s portfolio focuses on original game mechanics rather than volume, aiming to differentiate itself in a competitive gaming content market.