Playson strikes aggregation deal with Salsa Technology for Brazil push
Slots supplier Playson has agreed a partnership with aggregator Salsa Technology to widen distribution of its games among operators in Brazil's regulated market.
Playson has signed an aggregation agreement with Salsa Technology, giving the slots supplier access to the aggregator’s network of Brazilian operators, the companies announced on 25th August 2025.
The deal follows a direct integration with Salsa Gator, Salsa Technology’s content aggregation platform. Through this connection, a selection of Playson’s titles will be made available to local operators, including games from its Hold and Win series such as Coin Strike 2, Diamonds Power and Energy Coins.
The agreement forms part of Playson’s wider push into the Latin American market. The supplier entered Brazil earlier this year after being approved by the country’s Secretariat of Prizes and Bets (SPA).
Aggregator’s reach
Founded in 2012, Salsa Technology aggregates more than 19,000 games from over 110 providers through a single integration, giving operator partners access to a broad range of content via one connection.
Cristhian Zito, Head of LatAm Squad at Playson, said Salsa Technology was well placed to support the company’s growth in Brazil, noting that local players had responded positively to its games since launch and expressing hope that the Salsa Gator integration would extend that reach further.
Eliane Nunes, Chief Growth Officer at Salsa Technology, said Playson’s addition to the platform reflected the aggregator’s aim of giving operators access to varied content with commercial appeal across markets.
Playson operates in 26 regulated markets and works with more than 200 partners globally. The company holds licences including those from the UK Gambling Commission, ONJN, HGC, SGA, AGCO, GRA, MINCETUR and SPA, along with a recognition notice from the MGA. It is headquartered in Malta and Slovakia.