Pragmatic Play Extends Tomorrowland Tie-Up as Global Sponsor
Pragmatic Play has upgraded its relationship with Tomorrowland, becoming a global sponsor of the electronic dance music festival following a successful debut sponsorship in Brazil last year.
Pragmatic Play has renewed and expanded its partnership with Tomorrowland, moving into a global sponsorship role with the long-running electronic dance music festival.
The iGaming content supplier first partnered with the event at Tomorrowland Brazil in 2024, an activation it says successfully reached new audiences through immersive entertainment. The company also served as a major sponsor at the CORE Medellín festival in Colombia in February, where it ran an audiovisual activation alongside performances from house and techno acts.
Multiple festival appearances planned
Under the new global agreement, Pragmatic Play will appear across several Tomorrowland festivals, each built around its own theme. This year’s Tomorrowland Belgium edition, for instance, is centred on Orbyz, a fictional icy world tied to a returning lost community.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said Tomorrowland has spent two decades setting standards in festival entertainment and creative expression, and that the supplier was keen to continue as an active global partner given the shared focus on delivering memorable audience experiences.
Pragmatic Play is headquartered in Gibraltar and supplies slots, live casino, bingo, virtual sports and sportsbook products to operators across regulated markets worldwide.