Push Gaming expands Danish footprint via Danske Licens Spil deal
B2B slots supplier Push Gaming has signed a content partnership with Danske Licens Spil, Denmark's largest operator, marking its return to the state-owned company's platform.
Push Gaming has agreed a new content supply deal with Danske Licens Spil, the state-owned operator that ranks as Denmark’s biggest gambling business and a member of the World Lottery Association.
Under the agreement, Danske Licens Spil’s players gain access to a selection of Push Gaming titles, including recent releases Razor Ways and Retro Sweets, alongside established games such as Razor Shark and Fat Rabbit. Push Gaming said the partnership will be supported by an ongoing pipeline of new and existing content.
Renewed collaboration
According to the companies, it has been almost two years since Danske Licens Spil last offered titles from the supplier, such as Razor Shark and Jammin’ Jars, meaning the studio had been a notable gap in the operator’s content line-up.
Fiona Hickey, chief business development officer at Push Gaming, said the tie-up with Denmark’s leading operator reflects the company’s broader growth ambitions in both local and international markets, and would bring its slot portfolio to a wider Danish audience.
Simon Hoffmann Riis, senior games and analytics manager at Danske Licens Spil, said the operator was pleased to work with Push Gaming again, adding that maintaining its market-leading position in Denmark depends on offering players access to top-tier game content.
The deal forms part of Push Gaming’s continued push into regulated European markets, building on its existing supply relationships with operators across the region.