Push Gaming expands Spanish footprint via Bally's Interactive tie-up
B2B games studio Push Gaming has gone live in Spain with operator Bally's Interactive, extending a partnership already established in the UK market.
Push Gaming has launched its slot portfolio in Spain through a new agreement with Bally’s Interactive, expanding on an existing partnership between the two companies in the UK.
The deal gives Bally’s Interactive access to Push Gaming’s catalogue, including established titles such as Jammin’ Jars and Wild Swarm, as well as newer releases including Wild Swarm Triple Hive. The supplier said the move forms part of a wider strategy to grow its presence in regulated markets and reach a broader range of player types.
Spanish market backdrop
The launch comes as Spain’s online gambling sector continues to expand. According to figures from national regulator Dirección General de Ordenación del Juego (DGOJ), gross gaming revenue in the country reached €1.45 billion in 2024, a 17.6% rise on the previous year. Online casino products accounted for the bulk of this figure, generating €730.7 million in GGR, up 17% year-on-year, with slots contributing €472.2 million of that total.
Comment
Joanna Wren, Senior Commercial Operations Manager at Push Gaming, said the Spanish launch builds on the studio’s European growth and strengthens ties with Bally’s Interactive. She said the company aims to grow its market share by tailoring its game range to different player profiles while keeping its output to a high standard, pointing to its localisation approach and slot content as key to resonating with Spanish players.
Richard Harris, CCO at Bally’s Interactive, said the operator was pleased to bring Push Gaming’s titles to its Spanish platform, citing the strong performance of the supplier’s games with its UK brands as a reason for confidence in the move.
The announcement was issued by Square in the Air on behalf of Push Gaming.