Push Gaming restructures portfolio with two new categories and sub-brand

Push Gaming has unveiled a restructuring of its game portfolio, introducing two new categories and a dedicated sub-brand as part of a wider strategy to broaden its audience and grow its presence in key markets, the supplier announced on 1 September 2025.

The overhaul sees the introduction of Push Originals and Push Actions as distinct categories within the core Push Gaming brand, alongside a new sub-studio called Reel Hot Games.

Three-tier approach

Push Originals will carry forward the supplier’s established style, aimed at slot enthusiasts who favour complex mechanics and high-volatility play. Push Actions is a newly created category targeting casual players who prefer simpler, fast-paced games built around popular themes. The company pointed to recent titles such as 3 Magic Pots and 10 Flaming Bisons as early examples of this lighter style, which will now sit formally under the Push Actions banner.

Reel Hot Games, meanwhile, is positioned as a standalone sub-brand offering classic-style slots with traditional symbols and land-based casino nostalgia, updated with modern mechanics. Push Gaming said this format is aimed particularly at markets where classic slots remain popular, including several regulated US states, Romania, Greece, the Netherlands, Bulgaria and parts of Latin America.

The company noted that its March 2025 title Power Vault, launched in the UK and Brazil, effectively previewed the Reel Hot Games style ahead of the rebrand, while Bamboo Ways will be the first release to launch officially under the Push Originals category. Existing titles in the Push Gaming catalogue will be reassigned across the new categories and sub-brand going forward.

Strategic rationale

George Fil, Director of Product Strategy at Push Gaming, said the restructuring reflects an effort to scale the business while preserving the quality standards associated with the brand. He said the changes are intended to diversify the supplier’s offering for a wider player base and support growth for operator partners in target markets.

The announcement was issued by communications agency Square in the Air on behalf of Push Gaming.