Push Gaming unveils bet365-branded version of Razor Returns

Push Gaming has teamed up with bet365 to release a co-branded edition of its Razor Returns slot, marking the launch of a new branded-content strategy for the studio.

Push Gaming unveils bet365-branded version of Razor Returns

B2B games supplier Push Gaming has launched Razor Returns bet365, a customised version of its Razor Returns slot developed in partnership with the operator. The title, announced on 27 August 2025, is the first release under Push Gaming’s new branded slot initiative, which aims to give operators tailored content built on the studio’s existing IPs.

The bet365 edition retains the high-volatility mechanics of the original game but introduces a new visual theme built around the operator’s brand colours and logo. Symbols including the scatter, mystery and Razor Reveal icons have been redesigned, while the game’s underwater setting now incorporates bet365 branding across its background elements, sea creatures and treasure imagery.

Gameplay unchanged

Despite the redesign, core gameplay features remain consistent with the original Razor Returns. These include the Razor Reveal mechanic, mystery symbols and unlimited free spins with progressive multipliers, offering a maximum win potential of 100,000 times the stake.

Further releases planned

Push Gaming said additional co-branded titles will follow throughout the second half of 2025 as part of a wider push to expand customised content offerings for operators in regulated markets.

Shanel Cacciatolo, Account Manager at Push Gaming, said the launch reflected close collaboration between the two companies and a shared focus on producing bespoke, high-performing content, adding that Razor Returns had already established itself as one of the studio’s most successful titles.

A bet365 spokesperson said the partnership allowed the operator to offer players an exclusive branded version of the game, describing it as part of the company’s ongoing commitment to providing high-quality casino content.

The release was issued by Square in the Air on behalf of Push Gaming and bet365.

Sources