Realistic Games Strikes UK&I Content Deal with Paddy Power Betfair
Casino content developer Realistic Games has agreed a partnership with Paddy Power Betfair, extending its slots, instant win and table game portfolio to the operator's UK and Ireland player base.
Realistic Games has entered into a partnership with Paddy Power Betfair, bringing its full range of casino content to the operator across the UK and Ireland, the studio announced on 18 November 2024.
The agreement covers Realistic Games’ complete catalogue of slots, instant win and table titles. The rollout begins with Book of Charms, one of the studio’s better-performing releases combining two popular game themes, alongside the more recently launched Chicken or the Egg. Further titles from the developer’s back catalogue are expected to follow under the deal.
Strengthening a core market
The tie-up reinforces Realistic Games’ position in the UK and Ireland, long considered one of its key territories, as the studio continues to expand its release schedule with a broader mix of game themes.
The Paddy Power Betfair agreement follows a run of other commercial partnerships secured by Realistic Games across regulated European markets, including deals with Anakatech, Midnite, The Rank Group and Napoleon Casino.
Comment
Amy Brewis, Head of Account Management at Realistic Games, said the partnership helped cement the supplier’s presence in its core UK and Ireland market and supported its broader strategy of growing its game portfolio. She added that Paddy Power Betfair’s reputation for entertainment made it a fitting partner for the studio.
Realistic Games, founded in 2002, currently offers more than 100 slots, table games and instant win titles across upwards of eight regulated markets, including the UK, Romania and Sweden. Its other operator partners include Entain, William Hill and Flutter Group.