Spotlight Sports Group strikes Turkish racing content deal with Liderform

Spotlight Sports Group (SSG), the global sports media company that owns the Racing Post, has announced a partnership with Liderform, described as Turkey’s leading horseracing information portal. The deal, unveiled on 28 August, will see SSG supply US racing content to Liderform’s Turkish audience, extending the Racing Post brand into a new international market.

Under the agreement, Liderform will carry SSG-produced material covering American racing, including expert commentary, race verdicts and professional ratings. Liderform already provides racecards, tips and analysis to what it says is Turkey’s largest racing-focused user base, and the tie-up adds US racing coverage to that existing offering.

Wider international ambitions

Both companies have framed the arrangement as an initial step in a longer-term relationship, with scope to broaden the content supplied and to look at further territories beyond Turkey. For SSG, the move forms part of a wider push to extend the Racing Post’s reach into new international markets.

Alper Kahraman of Liderform said the partnership would strengthen the platform’s offering to Turkish racing fans by giving them access to Racing Post-level analysis of American racing. James Fitzpatrick of Spotlight Sports Group said the deal reflected the company’s efforts to grow its global racing footprint, praising Liderform’s standing as Turkey’s top racing information source and signalling interest in future expansion into other territories.

The partnership took effect immediately, with Liderform users now able to access SSG’s US racing content through the platform’s digital channels.