RubyPlay expands Brazilian footprint through Cactus Gaming tie-up
RubyPlay has partnered with Latin American iGaming solutions provider Cactus Gaming to grow its presence in Brazil's online gambling market.
B2B slot developer RubyPlay has agreed a content deal with Cactus Gaming, a technology provider active across Latin America, as part of its continued push into Brazil.
Under the agreement, RubyPlay’s game portfolio, including titles such as Diamond Explosion 7s, Mayan Cache, Immortal Ways Buffalo and Go High Panda, will be integrated onto Cactus Gaming’s platform. This will give operators connected to Cactus Gaming access to RubyPlay’s catalogue as they look to attract Brazil’s growing base of online gambling players.
Regional reach
Cactus Gaming’s platform is used by more than 50 brands across Latin America. The company says its integration model supports a 75% conversion rate for operators hosting content through its ecosystem.
The tie-up follows a run of partnership deals RubyPlay has struck in Latin America as part of a wider period of commercial growth for the studio.
Executive comment
Dr Eyal Loz, Chief Product Officer at RubyPlay, said the deal extends the company’s presence in Brazil and follows several other recent partnerships in the region. He added that RubyPlay is looking forward to seeing how Cactus Gaming’s operator partners and their customers respond to its games.
Tiago Carneiro, Commercial VP at Cactus Gaming, said the partnership reflects the company’s aim to strengthen its position in Latin America by working with established suppliers, and that it should broaden the offering available to its operator partners across the continent.
RubyPlay is a B2B iGaming studio with a catalogue of more than 80 slot titles, alongside bespoke game development services. The company has offices in Australia, Malta and Ukraine.