RubyPlay expands Dutch footprint through 711.nl tie-up
B2B games studio RubyPlay has gone live with Dutch operator 711.nl, bringing its full slot portfolio to the platform.
RubyPlay, a B2B iGaming development studio, has integrated its games portfolio with 711.nl, a licensed online casino operator in the Netherlands, as part of efforts to grow its footprint in the regulated Dutch market.
The deal, announced on 4th November 2024, sees RubyPlay’s full games catalogue go live on 711.nl, including titles such as Diamond Explosion 7s, Mayan Cache and the recently launched Gummy Giga Match.
711.nl launched in April 2022 and has built a growing presence in the Dutch online gambling sector, positioning itself around responsible gambling and player entertainment. The partnership gives RubyPlay another high-profile placement in the Netherlands, adding to its ongoing push into regulated markets.
Executive comment
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said the tie-up would let the studio reach a wider Dutch audience with its portfolio, and reflected the company’s broader ambitions to expand across regulated jurisdictions.
Gilles De Backer, Chief Commercial Officer at 711, said RubyPlay was a strong addition to the operator’s platform and expressed confidence that players would respond well to the games within 711’s responsible gambling framework.
About RubyPlay
RubyPlay develops slot games and related tools for gaming operators, with a catalogue of more than 100 titles and bespoke development services. The company has offices in Australia, Malta and Ukraine and operates with an international, hybrid remote team.