Smartico.ai adds Quiz Game feature to gamification suite

Smartico.ai, a CRM and gamification platform provider, announced on 18 October 2024 the launch of Quiz Games, a new feature aimed at increasing player engagement for operators using its platform.

The tool allows players to answer questions in real time to earn points and climb a leaderboard, with the aim of fostering competitiveness and improving retention. Operators can customise the quizzes around sports or other topics to suit their audience.

Sports and custom formats

Among the options, operators can build quizzes tied to major football leagues such as La Liga, Serie A and the Premier League, with correct answers updated automatically based on live match outcomes.

The feature also supports multiple games within a single quiz instance, letting operators combine different topics across rounds. According to the company, this is intended to extend session times and strengthen player loyalty, with top-ranked participants receiving prizes.

Integration with existing tools

Smartico said the Quiz Game feature integrates with its broader gamification product range, forming part of its wider effort to provide tools for interactive and rewarding player experiences.

Yuval Mechoullam, chief business development officer and co-founder of Smartico, said gamification remains central to the company’s offering, and that the new tool allows operators to deliver more personalised entertainment to players while supporting engagement and revenue goals.

The announcement was issued by Smartico.ai.