Smartico teams up with BetComply to ease expansion into regulated markets
CRM and gamification provider Smartico.ai has struck a partnership with compliance specialist BetComply to support its entry into regulated gambling jurisdictions.
Smartico.ai, a CRM automation and gamification platform for the iGaming sector, has announced a partnership with BetComply, a licensing and compliance services provider, aimed at supporting its expansion into regulated markets globally.
Under the agreement, announced on 11 December 2024, BetComply will help Smartico navigate compliance and licensing requirements, allowing core features of its platform to be rolled out in jurisdictions once approved by regulators including the UK Gambling Commission and the Malta Gaming Authority.
Supporting global growth
The tie-up forms part of Smartico’s broader strategy to grow its international footprint while adhering to regulatory standards in different markets. The company said the partnership reflects its approach of working with specialist providers to strengthen its own capabilities as it seeks to expand its client base and reputation within the global iGaming industry.
Yuval Mechoullam, chief business development officer and co-founder of Smartico, said the collaboration was a natural extension of the company’s growth plans, adding that BetComply’s expertise would be valuable in helping it enter new markets while maintaining compliance standards and continuing to meet client expectations.
Loes Wetzer, operations director at BetComply, said the firm was pleased to support Smartico’s move into new regulated markets, noting that its focus has been on simplifying compliance processes so clients can concentrate on delivering their products and services.
The partnership was announced by Smartico.ai.