Wazdan expands bet365 partnership into New Jersey
Slot developer Wazdan has agreed a deal with bet365 to bring its game portfolio to New Jersey, extending an existing partnership as part of its North American growth strategy.
Wazdan, the slot developer, has struck a deal with bet365 to supply its content to the operator’s New Jersey platform, marking the latest step in its North American expansion.
The agreement gives New Jersey players access to a range of Wazdan titles, including recent releases 36 Coins Grand Gold Edition, Sizzling Eggs Grand Platinum Edition and 30 Coins Grand Gold Edition, through bet365’s online casino offering.
Building on an existing relationship
The New Jersey rollout extends a partnership between the two companies that already spans the UK, Bulgaria, Greece and Ontario, where bet365 has offered Wazdan’s games to its player base.
Players in the state will also get access to Wazdan’s in-game mechanics, such as Cash Infinity, Hold the Jackpot and Collect to Infinity, which are built into a number of its titles.
The deal adds to Wazdan’s prior activity in the US, where it has already established a presence in New Jersey, Michigan and West Virginia.
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Izabela Słodkowska-Popiel, Head of Account Management for North and Latin America at Wazdan, described bet365 as a valued partner with whom the company has developed projects across several regulated markets, adding that the New Jersey launch represents a further milestone given demand for iGaming content in the state.
A bet365 spokesperson said the operator was pleased to add Wazdan’s portfolio for its New Jersey players, calling it a further step in the operator’s North American expansion plans.