Wazdan reports strong GGR uplift as Multidrop promotion expands to 16 markets
Wazdan says its Multidrop network promotion is delivering an average GGR uplift of 65.09% for operators as the campaign extends across 16 regulated markets including the UK, Italy and Ontario.
Game developer Wazdan has announced further growth of its Multidrop network promotion, which the company positions as a central element of its Online gaining strategy.
The campaign is now active in 16 countries, including regulated markets such as the UK, Italy and Ontario. According to Wazdan, participating operators have seen an average uplift in gross gaming revenue of 65.09%.
How Multidrop works
Multidrop is built to support player retention and long-term growth for operator partners. It is designed to integrate without requiring additional technical work, and offers instant in-game rewards that are funded entirely by Wazdan, which the company says makes it a low-risk option for operators to adopt.
Wazdan noted that a further round of activations is already under way, giving operators the chance to join the promotion or re-engage existing players. The company also said Multidrop includes joint marketing activity between Wazdan and its partners, aimed at increasing game visibility and strengthening brand awareness across its network.
Company comment
Andrzej Hyla, chief commercial officer at Wazdan, said the results delivered by Multidrop reinforced the company’s commitment to its Online gaining approach, describing the promotion as a fully supported, zero-cost solution that continues to exceed expectations and reflects how Wazdan works with operators to achieve sustainable outcomes.
Wazdan develops games for more than 25 regulated markets, supporting multiple currencies and cryptocurrencies, and releases over 40 new slot titles each year.