Wazdan launches €6m Mystery Drop network promotion for festive period

Wazdan has announced the launch of a new Mystery Drop network promotion carrying a €6,000,000 prize pool, timed to run across the festive season from 18 October 2024 to 16 February 2025.

The promotion will be delivered in three stages, each tied to a seasonal theme: Halloween, Christmas and Valentine’s Day. The first stage, themed around Halloween, runs from 18 October to 10 November and will feature across Wazdan’s game portfolio.

How it works

The Mystery Drop tool integrates with Wazdan’s game titles, allowing operators to build customised promotions suited to their own branding and player base. The supplier says the extended promotional period and prize pool are designed to help operator partners drive player engagement and traffic through the final months of the year and into the new one.

Executive comment

Andrzej Hyla, chief commercial officer at Wazdan, said the promotion represents the company’s final network campaign of the year, describing the €6,000,000 prize pool as underlining its aim to deliver experiences for its global player base. He added that the Mystery Drop feature, combined with the Halloween, Christmas and Valentine’s Day themes, gives partners three separate campaigns to use for driving traffic before entering 2025.

Wazdan describes itself as an iGaming developer producing mobile-first games for more than 25 regulated markets, releasing over 40 new slot titles annually.

This release was issued by Wazdan.