Xtremepush strikes Amelco deal to grow US sports betting footprint
CRM and loyalty marketing provider Xtremepush has agreed to integrate its customer engagement platform into Amelco's modular sportsbook solution, deepening its presence in the US market.
Xtremepush, a CRM and loyalty marketing platform powered by artificial intelligence, has signed a partnership with sportsbook technology provider Amelco to integrate its real-time customer engagement tools into Amelco’s modular sports betting platform, the company announced on 19th February 2025.
Under the agreement, operators using Amelco’s sportsbook technology will gain access to Xtremepush’s messaging, automation and AI-driven retention capabilities, allowing for more personalised marketing and campaign management.
The deal builds on Xtremepush’s existing presence in the US, where it already works with several major operators. Amelco has been growing its own US footprint, having secured licences across multiple states and forged partnerships with operators using its customisable sportsbook technology.
Expanding Americas portfolio
The agreement adds to Xtremepush’s existing roster of partners in the Americas, which includes Superbet, Betsul, Vibra Gaming, NGX and Senna Sport.
Robbie Sexton, Director of Partnerships & iGaming at Xtremepush, said the deal would allow Amelco’s operator partners to access engagement, gamification and AI tools through what he described as seamless integration, aimed at improving conversion rates.
Brandon Walker, Business Development Manager at Amelco, said the partnership reflected confidence in Xtremepush’s track record on player engagement and would support the continued rollout of Amelco’s sportsbook solution across North American markets.
Xtremepush is headquartered in Dublin with offices in London, São Paulo and New York. Its other partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Betsson, The Pools, Kaizen, BetMGM and William Hill.