Xtremepush teams up with RPM to expand reach of CRM platform
CRM and loyalty marketing provider Xtremepush has signed a partnership with betting and gaming consultancy RPM aimed at connecting its technology with a wider range of operators.
Xtremepush, a provider of AI-driven CRM and loyalty marketing tools for the iGaming sector, has announced a new partnership with betting and gaming consultancy RPM, according to a release dated 22nd April 2025.
Under the agreement, RPM will draw on its network of senior industry contacts to help Xtremepush connect with decision-makers across the sector, ranging from Tier 1 operators to newer, emerging brands. The consultancy will also promote Xtremepush through its referral programme, with the aim of generating leads that could develop into longer-term client relationships.
As part of the deal, Xtremepush is also expected to gain increased visibility at industry events, trade shows and C-level networking opportunities facilitated through RPM’s contacts.
The partnership follows a run of new client agreements secured by Xtremepush during the first quarter of the year, including deals with Kambi, Amelco, TG Labs and Gammastack.
Comment from both firms
Robbie Sexton, Head of Partnerships at Xtremepush, said the company was optimistic that the RPM partnership would help expand its reach, reputation and impact, building on existing relationships with major industry names.
Ruairi Boyle, Chief Commercial Officer at RPM, said the consultancy was pleased to add Xtremepush’s CRM platform to its product suite, with the aim of strengthening client engagement strategies while also raising the profile of the Xtremepush brand among RPM’s network of operators and platforms.
Xtremepush is headquartered in Dublin, with additional offices in London, São Paulo and New York. Its client base includes Livescore, Oddschecker, Golden Nugget, Betsson, Betsul, The Pools, Kaizen, BetMGM and William Hill.