Xtremepush integrates CRM and loyalty suite with Bede Gaming platform
Xtremepush has partnered with Bede Gaming to add its CRM and loyalty marketing tools to Bede's online gambling platform, aiming to speed up operator onboarding and personalisation.
Xtremepush, a provider of AI-driven CRM and loyalty marketing technology, announced on 27th November 2024 that it has launched a player engagement solution in partnership with online gambling platform provider Bede Gaming.
The integration gives Bede access to Xtremepush’s plug-in technology, described as a suite of tools designed to help operators build personalised player experiences. The companies say the CRM and loyalty marketing suite is customisable and scalable, intended to adapt as operator partners’ player numbers and preferences change.
According to the announcement, the addition is expected to speed up onboarding of new customers onto Bede’s platform by giving operators a ready-made, full-suite CRM and loyalty marketing tool that can be configured without extensive setup.
Part of wider industry push
The deal adds to a run of partnerships for Xtremepush within the gaming sector, with the release citing existing relationships with operators and platforms including Betsson, Superbet, LiveScore, Rush Street Interactive and BetMGM.
Robbie Sexton, Director of Partnerships & iGaming at Xtremepush, said the company was pleased to have been chosen by Bede Gaming to support its customer experience through targeted interactions, adding that the CRM suite was flexible enough to serve operators of varying sizes.
Sarah Hitchcock, Chief Product Officer and EVP Bede Canada at Bede Gaming, said the company aims to deliver market-leading products both in-house and through partnerships with specialist providers, and described Xtremepush as a strong fit given its track record in CRM. She said Bede intends to work with the Xtremepush team to build engagement journeys covering both player acquisition and retention for its platform customers.
Xtremepush is headquartered in Dublin, with additional offices in London, São Paulo and New York. Bede Gaming supplies software to online gambling operators, with its platform aimed at supporting operators’ digital growth plans.