Yggdrasil elevates Jose Simon Kadala to Chief Commercial Officer
iGaming supplier Yggdrasil has promoted Jose Simon Kadala to Chief Commercial Officer, a year after he joined as Commercial Director.
Yggdrasil announced on 14th January 2025 that Jose Simon Kadala has been promoted to Chief Commercial Officer, moving up from his previous role as Commercial Director, which he held for a year after joining the studio in 2023.
Kadala brings more than a decade of commercial experience in the iGaming sector, having previously worked at IGT, Microgaming, Skywind Group and Stakelogic. Since joining Yggdrasil, he has been involved in securing new partnerships for the company, including deals with iGaming Platform, Bally’s Interactive and Panbet.
New remit
In his expanded role, Kadala will continue to head Yggdrasil’s commercial team through 2025, with a focus on growing the number of top-tier operator and supplier partnerships across key markets globally.
Commenting on the promotion, Kadala said he was excited to take on the CCO role, crediting the wider team for delivering products and experiences that stand out in the market. He said he intended to keep pushing for growth and innovation while supporting the commercial team.
James Curwen, Yggdrasil’s CEO, said Kadala had proven to be an invaluable member of the team and had built a strong group around him, and wished him success in the new position.
Yggdrasil, founded in 2013, is headquartered in Sweden with additional offices in Malta, Poland and Gibraltar. The company positions itself as a global publishing business, supported by its GATI technology platform and YG Masters partner programme, alongside products such as its BOOST promotional toolset and Game Engagement Mechanics (GEMs) portfolio.