Altenar names Brendon Jeacocks Regional Director for South Africa

Altenar, a sportsbook and iGaming software provider, has appointed Brendon Jeacocks as Regional Director for South Africa, the company announced on 22 July 2025.

Jeacocks has more than eight years of experience in online gaming, with a background in finance, regulation and compliance. Before joining Altenar, he worked as an independent consultant for South African iGaming brands and previously served as Financial Manager at African operator SportPesa.

Licence paves way for expansion

The appointment follows Altenar’s receipt of a National Manufacturer licence from the Western Cape Gambling and Racing Board in December 2024. The licence allows the company to supply its sportsbook technology to licensed operators in South Africa and other African markets.

In his new role, Jeacocks will be responsible for driving Altenar’s growth in South Africa, where the company already provides tailored premium data feeds, a localised sports offering and a mobile app designed for the market’s mobile-first user base.

Executive comment

John Quaye, CFO at Altenar, said Jeacocks would help build the company’s on-the-ground presence in South Africa, adding that his market expertise was expected to support strong growth during Altenar’s first year as a licensed provider in the country. Quaye said Jeacocks was well placed to develop partnerships and adapt Altenar’s product to meet growing demand for localised sports betting solutions.

Jeacocks, who is based in Cape Town, said he would act as the local point of contact for Altenar’s operations in the region and looked forward to strengthening the company’s presence in South Africa while engaging with the wider industry.

Founded in 2011, Altenar is a turnkey sportsbook provider that focuses on customising its solutions for different markets and audiences.