Live88 names Simon Field as Managing Director

Live88, a live casino content supplier, announced on 12 September 2025 that Simon Field has joined as Managing Director, a move the company says supports its ongoing international expansion.

Field arrives from Bally’s Interactive, where he spent two years as Director of Live Casino Strategy and Development and led the launch of the operator’s live dealer studio in Rhode Island. He brings close to a decade of senior leadership experience in live casino, having previously held roles as CCO at OnAir Entertainment, Head of Commercial and Business Control at NetEnt, and Commercial/Business Controller at Evolution Gaming.

Continued growth since 2024 launch

The appointment comes after a period of expansion for Live88 since its 2024 launch, during which the company secured a number of global partnerships, released several live casino titles and received a ‘Rising Star’ award.

Field’s hire is the third senior leadership appointment this year for Yolo Group, Live88’s parent company. Lara Falzon joined as CEO of the group’s B2B brands in July, followed by Will Fyler, who became Managing Director of sports aggregation platform Odds88.

Leadership comments

Lara Falzon, CEO of Yolo’s B2B brands, said Field’s experience in scaling global operations positioned him to lead Live88 through its next phase of growth, adding that the company intended to keep pushing boundaries for partners and players.

Simon Field said he saw Live88 as a disruptor in the live casino space and expressed enthusiasm about working with the team to raise standards in premium live casino entertainment.

The announcement was issued by Square in the Air on behalf of Live88.