Altenar Strikes Sportsbook Deal with Crypto Operator Gamblr

Altenar, a sports betting and iGaming software provider, has signed an agreement to supply its sportsbook technology to Gamblr Gaming Ltd, a crypto-focused operator aiming to build a premium, VIP-oriented betting brand.

Gamblr is licensed and regulated by Gaming Control Anjouan and is positioning itself as a new-to-market operator focused on luxury-tier services for high-value clients.

Deal Details

Under the agreement, Gamblr will deploy Altenar’s fully-managed sportsbook solution, incorporating tools such as Bet Mentor and Bet Insights, designed to enhance user experience and betting engagement.

Altenar said the partnership reflects its ability to support operators of varying sizes, including emerging brands seeking to establish a foothold in the industry.

Executive Comment

Jason Ryan, Director of Sportsbook at Gamblr, said selecting the right sportsbook provider was a critical decision for a new brand, and praised the level of control and customisation Altenar offers compared with other B2B suppliers.

Matthew Ferrara, Sales Manager at Altenar, said he was looking forward to working with Ryan and the Gamblr team, citing the use of Altenar’s risk management tools, customer segmentation capabilities and tailored marketing and localisation campaigns as key to maximising the platform’s potential.

Founded in 2011, Altenar describes itself as a turnkey sportsbook provider focused on flexibility and long-term partnerships with operators across different markets.